everything in the success of your business ultimately comes back to one central piece.

And I truly believe that that is the mission statement of your company, the mission statement,

period.

And if you don't have this, nothing else really matters, quite frankly.

Thank you. nothing else really matters, quite frankly.

Hey, what's up, my friend, Rick here.

Welcome to another quick tip episode here on the podcast.

And I'm kicking off a new series here on the show.

So this is going to be a little bit of a different quick tip episode here today.

This new series is going to be where I invite members of my accelerator coaching program here onto the podcast, and they're going to teach a short lesson, teach something that they

are an expert in. And it's going to be at about a 15 or 20-minute teaching

lesson, which I'll put from time to time here on the Quick Tip episodes. And kicking off this new

series is Caitlin Mitchell. Caitlin is the CEO and co-founder of EB academics, where they serve middle school English teachers through their

E.B teachers club, which is a monthly membership, as well as their E.B. Writing program,

as well as some a la carte resources. And Caitlin has, E.B. Academics is a very successful business.

And Caitlin is one of the smartest CEOs that I know. She's brilliant. And she today is

going to be sharing with you the missing piece in your business to exponential growth. This is

something that we often overlook. And Caitlin's going to be sharing with you here in just a second

exactly what that is

and how you can leverage it for exponential growth in your business. So without further ado,

let's go here from Caitlin Mitchell. Well, I just want to start off by saying I am so honored

and excited to be featured on Rick's podcast here with you all. And I really

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