What's the sentence that you used to define yourself?

Practical optimism.

There's a major elimination of fear for me,

which is like everything solvable if you have a simple life,

if you've got simple needs,

never time in your own supply.

I think too many people that are optimistic are delusional.

The reason so many entrepreneurs lose is they are artists, not operators.

They're like, I'm going to make this peanut butter and jelly sandwich that nobody else has ever made and I'm going to sell a million of them without thinking about bread costs, you know without thinking about location, marketing, how to hire HR, like people are incredibly not practical, not operational.

And so mine's not even a sentence.

It's two words together that paint a very clear picture of what's worked for me as a human being let alone as a businessman.

Well it's a really fun podcast for me because it's a little bit of a role reversal

usually Jason is on the other side of interviewing me.

Jason is a force in the business content world and he has a new book.

When I saw that I said, look, you know, as editor-in-chief of entrepreneur magazine, I think it'd be a good use for my podcast

to see what you wrote about and why

and kind of shoot the shit on the current state of entrepreneurship.

I got very fortunate, so did all of you listeners that I think between that which feels like a year ago and now the you know

Potential recession or maybe we're in it a lot of things are changing in marketing, the world's changing rapidly,

so no better time to welcome my friend Jason to the show.

Jace, how are you?

Hey man, great to see you.

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