The Mindset And Business Of Selling Books Direct With Russell Nohelty
The Creative Penn Podcast For Writers
Joanna Penn
4.8 • 745 Ratings
🗓️ 13 November 2023
⏱️ 66 minutes
🧾️ Download transcript
Summary
How can you shift your mindset from catalog sales to selling direct? How can you reframe the direct author business model to take advantage of creative possibilities for different kinds of products and long-term marketing? Russell Nohelty gives his tips in this interview. In the intro, Top 10 tips for indie authors [Clare Lydon]; 10 […]
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Transcript
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| 0:00.0 | Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur, |
| 0:09.0 | bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book. |
| 0:17.0 | You can find the episode show notes, your free author blueprint and lots more information at |
| 0:23.0 | TheCreativepen.com. And that's Penn with a double N. And here's the show. |
| 0:31.1 | Hello, creatives. I'm Joanna Penn. And this is episode number 723 of the podcast and it is Wednesday the 1st of November |
| 0:39.9 | 2023 as I record this early before I head to 20 Books Vegas so in today's show I'm |
| 0:47.7 | talking about the mindset and business of selling books direct with Russell Nolte and we talk about the mindset shift required if you want to sell direct, |
| 0:57.3 | tips for Kickstarter campaigns, marketing books direct, |
| 1:01.2 | and the long-term flywheel approach to an author business and more. |
| 1:06.4 | Russell and Monica Leonel have their direct sales mastery Kickstarter live as this goes out. |
| 1:13.2 | Writer MBA.com forward slash DSA. Links in the show notes. And yeah, this is definitely an on-trend |
| 1:20.8 | podcast since direct sales is a big topic in the author community right now. So that's coming up in |
| 1:27.0 | the interview section. |
| 1:31.0 | So in publishing and book marketing things, I thought I'd share a few articles from some people |
| 1:36.6 | this week. I guess these are more evergreen tips. Lesbian romance author Claire Leiden has posted |
| 1:42.6 | her top 10 tips for indie authors after nine years |
| 1:46.0 | of experience and a lot of success. They include, you don't have to write every day, but you do have to |
| 1:53.2 | write. Don't get caught up in running your business. Remember why you started in the first place. |
| 1:59.2 | Don't forget to keep writing because that's where |
| 2:01.5 | the joy lives. Also the pain, but it's a live, juicy, delicious pain and you'll always be |
| 2:07.6 | glad you did. I really like that tip and certainly as I record this I'm in fulfillment mode for |
| 2:14.2 | my Kickstarter and it's the running the business aspect of this that I still love the running |
... |
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