Pinterest For Book Marketing With Trona Freeman

The Creative Penn Podcast For Writers

Joanna Penn

Self-improvement, Arts, Books, Entrepreneurship, Business, Education

4.8 • 745 Ratings

🗓️ 6 November 2023

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

How can using Pinterest more like a search engine help you sell more books? What are some of the ways to use Pinterest most effectively for book marketing? Trona Freeman gives her tips. In the intro, KDP announce an Invite-Only KDP Beta for Audiobooks; How to Double Down on Being Human: 5 Ways to Stand […]

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Transcript

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0:00.0	Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,
0:09.0	bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book.
0:17.0	You can find the episode show notes, your free author blueprint and lots more information at
0:23.0	TheCreativepen.com. And that's Penn with a double N. And here's the show.
0:31.1	Hello creatives. I'm Joanna Penn. And this is episode number 722 of the podcast and it is Friday the 3rd of November
0:40.1	2023 as I record this. In today's show, I'm talking about Pinterest for book marketing
0:47.1	and direct sales with Trona Freeman. So Pinterest is not a social media site. It is a visual search and discovery engine. It drives traffic through SEO, search engine optimization and has shoppable pins and direct integration with Shopify. So I am looking at it very seriously as part of my pivot into direct sales first and kind of back
1:13.4	into more content marketing for fiction. And it also fits with how much I love making visual images
1:19.4	and also is people's happy place. Pinterest's happy place is amazing. No hate, no politics,
1:27.3	like many of the other social media sites.
1:30.5	Well, this is not a social media site, which is why I'm pretty interested in it. So I talk about
1:35.8	best practices with Trona, who is Scottish, so you will also enjoy her accent. That's coming up in the
1:42.7	interview section. So in publishing this week,
1:49.3	well, big news, as KDP have announced an invite-only KDP beta for audiobooks. So this is not
1:57.5	unexpected, given that Amazon are doubling down on AI and they have had Amazon
2:02.0	Polly with a lot of AI voices for years now. And since Spotify have accelerated their
2:08.8	audio book plans and they allow AI narration, it was only going to be a matter of time before
2:13.6	audible allowed AI narration onto the platform. And this looks like the first step.
2:19.5	So this announcement was posted on kDPcommunity.com.
2:23.7	We're excited to announce the launch of an invitation-only US beta
2:27.8	that enables KDP authors to quickly and easily produce an audiobook version of their e-book
2:33.2	using virtual voice narration,
	...

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