The Millennial Episode, w/Brit + Co's Brit Morin
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 19 November 2018
⏱️ 43 minutes
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Summary
You can marshal the power of millennials to grow your company, but you have to redefine your concept of loyalty. To keep millennials as users (and employees), you’ll need to keep evolving — and help them evolve. Brit + Co founder Brit Morin understand this: As a maker and media creator, Brit is constantly co-evolving with her (mostly millennial) audience and team. It’s a secret to scale with the generation adapted to a world of constant change. Cameo by relationship therapist Esther Perel (bestselling author and host of the podcast “Where Should We Begin”). Esther has lately turned her eye toward work relationships; her perspective on the millennial generation — and the broad social trends that have shaped their collective character — may give you an “Aha!” moment.
Listen to Esther Perel's “Where Should We Begin”: https://whereshouldwebegin.estherperel.com/
Read a transcript of this interview at: https://mastersofscale.com/brit-morin-the-millennial-episode/
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Transcript
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| 0:00.0 | Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now, |
| 0:07.8 | with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed. |
| 0:17.0 | We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time. |
| 0:24.8 | So search for rapid response in your podcast player |
| 0:28.0 | and subscribe to make sure you get all our episodes. |
| 0:31.2 | I'll see you on the other side. |
| 0:34.8 | I was in Sicily this summer and I was in a small village where there were about 15 churches. |
| 0:50.0 | These churches organized the entire communal living. |
| 0:55.0 | Everybody knew who they were, everybody knew what they believed in, |
| 1:00.0 | everybody knew how to deal with the incomprehensible, with the dimension of suffering in our life, |
| 1:08.0 | and with the dimension of evil in our life. |
| 1:11.0 | And relationships in that village were organized by rules and by obligations and by duty. |
| 1:27.5 | That's Esther Paril, relationship therapist, best-selling author, and host of the podcast. Where should we begin? She's describing this small town in |
| 1:32.3 | Italy en route to a much larger theory about our modern lives. |
| 1:37.0 | In the center of traditional village living, there's a trade-off. |
| 1:41.0 | You had very little freedom, if any, but you had massive certainty and clarity, and you |
| 1:47.7 | had a firm sense of identity and belonging. This is where we came from in the West that is still a part of how a lot of the world lives |
| 1:57.8 | But in our urban Western living |
| 2:00.5 | Relationships have undergone a massive makeover. |
| 2:05.0 | We have shifted from rules to options and choices. |
| 2:10.0 | In our modern hyper-connected world of urban living, we've traded security and certainty for the chance to explore the limitless depths of our own potential. |
| 2:21.0 | We have choice, and that's a good thing. But then again... |
... |
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