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The Rich Roll Podcast

The Metrics That Matter: Whoop Founder Will Ahmed On Why Most People Get Fitness Wrong, Why Recovery Beats Intensity, & The Science of Human Potential

The Rich Roll Podcast

Rich Roll

Health & Fitness, Education, Self-improvement, Society & Culture

4.812.9K Ratings

🗓️ 14 July 2025

⏱️ 123 minutes

🧾️ Download transcript

Summary

Will Ahmed is the founder and CEO of Whoop, the wearable device that's quietly revolutionizing how elite athletes and everyday people optimize their bodies. This conversation explores Will’s journey from overtrained college athlete to building a multibillion-dollar company by cracking the recovery code. We discuss heart rate variability, why Michael Phelps’ data looked superhuman, and how a panic attack made meditation his secret weapon. Along the way, I reflect on my own relationship with data. Will is unlocking human potential at scale. And this exchange reveals how. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up   Today’s Sponsors: Seed: Use code RICHROLL25 for 25% OFF your first order 👉https://www.seed.com/RichRoll                                            Go Brewing: Use the code Rich Roll for 15% OFF 👉https://www.gobrewing.com   Lincoln Financial: Check out the NEW 4-part series "The Action Plan"👉https://www.lincolnfinancial.com/richroll                                                            Squarespace: Use the offer code RichRoll to save 10% off your first purchase  👉https://www.Squarespace.com/RichRoll   Whoop: The all-new WHOOP 5.0 is here! Get your first month FREE👉https://www.join.whoop.com/Roll Check out all of the amazing discounts from our Sponsors 👉 https://www.richroll.com/sponsors     Find out more about Voicing Change Media at https://www.voicingchange.media and follow us @voicingchange

Transcript

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0:00.0

The neurosurgeon comes in, the vascular surgeon comes in, and at the last minute, I'm like, can I wear my whoop?

0:07.0

Increasingly we get the message like subject line, whooped saved my life.

0:10.0

Was that always the vision, or do you look around amazed and surprised that you went from there to hear?

0:16.0

I'd played sports my whole life, and I was somebody used to over-trained.

0:20.0

Garmin is like the 800 pound gorilla in

0:22.6

the room and then you have Apple and the Apple Watch. It's arguably a crowded marketplace. I had an

0:28.7

advantage in a strange way in that I didn't know anything about what I was looking at. The pressure on you

0:34.8

has to be insane with the amount of money you raised and the

0:38.0

expectations that come with that. I was not fit to be a CEO. I woke up in the hospital with a panic

0:44.6

attack. That was a big wake-up call for me. How's it going, everybody? Welcome to the podcast.

1:00.5

So today is day 55, 55 days post-spinal fusion surgery.

1:08.6

But I'm recording this in advance, so by the time you hear this, it will be day 66 at the earliest.

1:15.0

And I'm beginning to turn a corner. I'm emerging out of the super acute phase of healing which I got to say has been more trying than I expected not really because of the

1:23.2

pain that has for the most part subsided it's more like just this general discomfort at this point.

1:30.8

The incisions are still a bit tender,

1:33.0

and I can feel this weird intrusion along my spine.

1:36.4

But the main thing is just how taxing it's been

1:39.1

on my energy levels,

1:40.2

like my ability to focus and just normally engage with life, which I thought by now would

1:46.7

have normalized, but that really has not been my experience. I'm generally good for the first

1:53.1

half of the day, but then around three o'clock or so, I just get this wave of incredible fatigue.

1:59.6

And so I've been taking these very long naps,

...

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