You're listening to Draft Kings Network. Hey there, boys and girls, welcome to another edition of the Business of Sports with Andrew Brand.

I'm your host, Andrew Brand. We are hope you having a great, let me say that again. We hope you're having a great middle of the week recording this on Wednesday Tax Day, April 15th, produced by Jack Connell,

musical producer, my son, Sam Brandt, boy blue tunes, and of course course, we are presented as always. By Draft Kings, I'm going to get into a lot of different topics today. I'm not really going to get into the NFL draft. We'll save that for next week. I'll take you inside the war room next week, and I'm not going to get too much in the NBA playoffs, although I will talk about the televised aspect of it last night.

But I really want to get into some different topics.

And I'm going to start about NIL consulting.

We're a week into the college basketball portal.

Now, this is a big time because this is where the equivalent of NFL NBA free agency all in a span of two weeks, where student

athletes, as I've talked about, have this ability with an unregulated transfer portal to go into

the portal every single year and to use that optionality, to use that leverage to create big

money. And it's happening.

So I'm doing it for two schools, as you know, and I'm not going to talk about any individual

negotiations.

I'm just not going to do that out of respect for the schools that I work with.

I won't even talk about the players you can follow in the news, which players that my schools are signing Louisville

and Villanova. But what I will say is the marketplace out there has surprised me to the benefit

of these student athletes. Again, I've always thought that student athletes at college level and top level sports at the top levels of the sport, college football and basketball, have it better than pro athletes. No, they're not making the $50 million contracts of pro athletes. But what they are making is an increase in the previous market that is substantial and more an increase than other sports

in pro sports. Pro sports, you'll see contracts or salaries go up basically the way the cap goes

up. Cap goes up four or five percent, six, seven, eight, nine, ten percent. That's about what your

salaries are going to go up. But in college

basketball right now in the portal, it just seems like this is going up crazily. There's a report

out there that it's going up about 65 percent. That is clearly unsustainable. So what we see out there is that scarcity is creating this incredible

value at college basketball, because again, different than football, so few players create so

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