The Marketing System That's Built Dozens of Small Businesses
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 24 September 2025
⏱️ 28 minutes
🧾️ Download transcript
Summary
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In this episode, Lindsay Pinchuk shares her journey of building Bump Club and Beyond from scratch without a marketing budget. She emphasizes the importance of creating a marketing system out of necessity, which eventually became the foundation for her success. Lindsay introduces her marketing framework, SWEEP, which stands for Social media, Website, Email, Events, and Publicity/Partnerships. She discusses the significance of each component and provides actionable steps for entrepreneurs to implement in their businesses. The episode highlights the power of consistency, community building, and the importance of nurturing relationships through effective marketing strategies.
00:00 Building a Business from Scratch
02:53 The Importance of a Marketing System
06:06 Introducing the Sweep Framework
08:56 Social Media: Building Awareness
11:50 The Role of Your Website
14:59 Harnessing the Power of Email Marketing
18:07 Events as Community Builders
20:56 Publicity and Partnerships for Growth
23:51 The Power of Consistency in Marketing
27:11 Action Steps for Immediate Impact
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Transcript
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| 0:00.0 | Welcome to Dear Founder, the podcast that pulls back the curtain on what it really takes to build and grow a successful business. |
| 0:10.8 | No gatekeeping, no fluff, just real talk. |
| 0:15.0 | I'm your host, Lindsay Pinchot, award-winning entrepreneur, founder, and proud member of the 1% of female founders who've led |
| 0:23.0 | their company to an acquisition. I bootstrapped my first company from $500 to seven figures |
| 0:28.5 | before selling it and learned more from the mistakes than from the wins. What started as a podcast |
| 0:34.3 | here has grown into a movement movement, supporting female entrepreneurs like you |
| 0:38.9 | through not only this show, but also on our social media, at our live events, and in our online |
| 0:44.8 | community, The Deere Found Her Forum. Each week, I sit down with some of the most influential |
| 0:50.5 | female founders of our time to uncover the highs, the lows, the lessons, |
| 0:55.0 | and the moments that they thought they'd never make it, but did. |
| 0:58.8 | This is a space for women who want to build something meaningful, who believe in collaboration |
| 1:04.0 | over competition, and who know that success is sweeter when we share it. |
| 1:08.6 | Because here, there's no gatekeeping, just actionable advice, |
| 1:12.7 | honest conversations, and a whole lot of inspiration. So grab your coffee or your wine or whatever |
| 1:18.7 | it is that you're drinking, hit play, and let's build something amazing together. |
| 1:24.4 | Hi everyone. It's Lindsay Pinchuk, host of your founder. Welcome back to an all new episode. |
| 1:29.5 | When I built my first business, Bump Club and Beyond, I didn't have a marketing budget. There were no ads. |
| 1:34.9 | There was no PR agency. And at first, there was no team. It was just me. $500 and an intuition on how to |
| 1:42.9 | get myself out into the world. |
| 1:45.1 | I started by sending an email to everyone I knew, built a website, a really, really shoddy |
| 1:50.9 | website in the program IWeb, and it had a calendar for all of my events because we were |
| 1:56.5 | an events-based company. |
... |
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