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Under the Influence with Terry O'Reilly

The Marketing of Taylor Swift: (Taylor's Version)

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8614 Ratings

🗓️ 3 February 2024

⏱️ 29 minutes

🧾️ Download transcript

Summary

This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift.


She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very surprising ways.


And holds over 70 Guinness World Records.


Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0

Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.

0:10.4

But wait, there's more.

0:12.3

For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.

0:19.8

Plus, you enjoy that episode ad-free.

0:23.0

Tisk, tisk, and by subscribing, you support our podcast.

0:28.0

Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more.

0:38.0

This is an apostrophe podcast production.

0:45.9

You're so king in it.

0:50.8

The scores of it in an instant.

0:56.0

Your teeth look wider than no, no.

1:02.0

You're not you when you're hungry.

1:09.0

You're a good hand with a heartbeat. You're a good hands with all seats.

1:15.6

You're under the influence with Terry O'Reilly. Time magazine began the tradition of selecting a man of the year in 1927.

1:40.7

The idea was to identify the person who had done the most to influence the events of the past 12 months.

1:47.9

That year, the editors of time had neglected to feature aviator Charles Lindbergh on the cover.

1:54.7

It was an editorial embarrassment, as Lindberg was a global sensation by becoming the first person to fly solo across the Atlantic.

2:04.5

To remedy that oversight, Time decided to feature Lindbergh as the man of the year on the cover of the year-end issue.

2:14.1

And the tradition thus began.

2:19.2

According to Times editor-in-chief,

2:22.2

the Man of the Year cover sprung from the Great Man Theory of History,

2:27.3

a belief that individuals have the power to transform society,

2:31.9

for better or for worse.

...

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