Terry talks with a Cannabis Producer
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 5 February 2024
⏱️ 24 minutes
🧾️ Download transcript
Summary
Recently, we produced an episode on cannabis marketing. With cannabis legalization, it’s a brand-new, challenging marketing category.
As a result of that episode, I asked the Ontario Cannabis Store to introduce me to an actual cannabis producer.
I wanted to know how a cannabis producer becomes licensed, how a craft cannabis company competes with the big companies, and how a small cannabis company markets its products in such a highly regulated category.
In this bonus episode, I talk to Wallace McDonald-Rogers. He is the founder of Primeau Craft Cannabis.
I think you’ll find his answers very interesting - and some of them are surprising.
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Transcript
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| 0:00.0 | Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence. |
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| 0:12.3 | For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else. |
| 0:19.8 | Plus, you enjoy that episode ad-free. |
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| 0:28.0 | Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more. |
| 0:38.0 | This is an apostrophe podcast production. |
| 0:46.0 | You're so king in it. |
| 0:50.9 | The school is up it in and it's now. |
| 0:56.0 | Your teeth look brighter than in and instant. Your teeth look brighter than no, no. |
| 1:02.3 | You're not you when you're hungry. |
| 1:09.3 | You're a good hands with all peace. |
| 1:16.6 | You're Under the Influence with Terry O'Reilly. |
| 1:25.6 | Recently, we produced an episode of Under the Influence on cannabis marketing. |
| 1:30.8 | When it was all done, I wanted to talk to an actual cannabis producer |
| 1:34.5 | to understand how they approach their work and how they market their products in a very restricted category. |
| 1:41.3 | It's early days in the legalized cannabis world, so licensed cannabis growers are trailblazers in |
| 1:47.5 | the industry. I asked OCS, the Ontario Cannabis store, if they could connect me with the trailblazer. |
| 1:55.0 | They introduced me to Wallace MacDonald Rogers. This bonus episode is presented by OCS and ACAS Creative. |
| 2:08.9 | Wallace MacDonald Rogers is in his mid-30s. |
| 2:12.5 | He's a tall guy with a big welcoming smile. |
| 2:15.5 | And it happened to be his birthday the day we talked. |
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