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Under the Influence with Terry O'Reilly

The Marketing of Taylor Swift (Taylor's Version)

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Business, Society & Culture, Pop Culture, Cbc, Under The Influence, Terry O'reilly, Advertising, Marketing

4.8627 Ratings

🗓️ 27 December 2025

⏱️ 27 minutes

🧾️ Download transcript

Summary

This week, we analyze the remarkable marketing skills of one of the top music artists in the world - Taylor Swift.

She has challenged the status quo at every turn - she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very surprising ways.

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Transcript

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0:00.0

This is an apostrophe podcast production.

0:04.0

You're so king in it.

0:10.0

The score is up in it now.

0:15.0

Your teeth look brighter than no, no.

0:25.6

You're not you when you're hungry.

0:31.6

You're in good hands with all things.

0:42.3

You're under the influence with Terry O'Reilly. Time magazine began the tradition of selecting a man of the year in 1927.

1:03.4

The idea was to identify the person who had done the most to influence the events of the past 12 months.

1:10.6

That year, the editors of Time had neglected to feature aviator Charles Lindbergh on the cover.

1:17.5

It was an editorial embarrassment, as Lindberg was a global sensation by becoming the first person

1:24.0

to fly solo across the Atlantic.

1:34.4

To remedy that oversight, Time decided to feature Lindbergh as the Man of the Year on the cover of the Year-end issue. And the tradition thus began.

1:42.0

According to Time's editor-in-chief, the man-of-the-year cover sprung from the great man-the-man theory of history,

1:49.5

a belief that individuals have the power to transform society, for better or for worse.

1:56.8

The recipient was usually a politician or a titan of industry.

2:01.7

Fourteen U.S. presidents, five leaders of Russia, and three popes have been recognized.

2:07.8

There have been controversial choices, too, like Hitler and Ayatollah Khomeini.

2:13.5

Sometimes it has been an object, like the computer, in 1982, and the endangered Earth was named Planet of the Year in 1988.

2:24.4

Occasionally, Time recognized a group. The first time it did so was in 1950, when it chose the American soldier as men of the year as they marched off to fight in Korea.

2:37.6

And time named American women as people of the year in 1975.

2:45.7

In 1999, the title man of the year was officially changed to the gender-neutral person of the year,

2:53.3

although the winner that year would be Jeff Bezos.

...

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