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Under the Influence with Terry O'Reilly

Cannabis Marketing

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Advertising, Marketing, Pop Culture, Business, Terry O'reilly, Cbc, Society & Culture, Under The Influence

4.8627 Ratings

🗓️ 20 December 2025

⏱️ 27 minutes

🧾️ Download transcript

Summary

This week, we go one toke over the line and look at the emerging world of cannabis marketing.

We start with the question - just how does a plant become illegal?

We'll explore the history of cannabis.

We'll talk about which celebrities have their own brands (Hello Willie Nelson!)

Which high-end retail stores are now selling expensive cannabis paraphernalia.

And which non-cannabis businesses are seeing a surprising uptick in sales - like fertilizer companies and fast-food restaurants.

We know you want to listen to all the ads in this show. On the off-chance you don’tsubscribe ad-free here.


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Transcript

Click on a timestamp to play from that location

0:00.0

This is an apostrophe podcast production.

0:04.0

Your teeth look brighter than no, no.

0:29.0

You're not you when you're hungry.

0:33.9

You're in good hands with all. You're under the influence. You're under the influence with Terry O'Reilly.

0:42.3

Back on August 8th, 1964,

0:59.0

the Beatles were playing two dates at the Forest Hill Stadium in Queens, New York.

1:04.7

One night, they were relaxing between the two concerts

1:07.8

in their suite at the Delmonico Hotel near Central Park.

1:15.0

As usual, the Fab Four were under siege, as fans stood eight deep outside the hotel

1:21.5

pressing against the police barricades. The hotel lobby and hallways were constantly

1:26.7

patrolled by security,

1:28.7

and 200,000 phone calls were received by the hotel switchboard during the two-day stay.

1:36.2

In the hospitality suite next door, Derek Taylor, the Beatles press officer,

1:42.0

was entertaining reporters, photographers, policemen, and

1:45.9

celebrities like Peter Paul and Mary and the Kingston Trio, who were hoping to meet the

1:51.1

Beatles. But the one celebrity the Beatles wanted to meet most of all wasn't there yet. His name

1:58.9

was Bob Dylan. When Dylan arrived at the Delmonico, he was ushered up to the

2:07.5

Beatles' sixth-floor suite. After formal introductions, the Beatles told Dylan they were all big

2:13.8

fans of his music. Drinks were offered. That's when Dylan suggested they smoked some grass instead.

2:21.8

The Beatles looked at each other apprehensively, sheepishly telling him they had never smoked

2:27.2

marijuana before.

2:29.2

Dylan looked disbelievingly from face to face.

...

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