The Marketing Expert: This Simple Ad Will Print You Money! ft. Kristine Mirelle | The Dept. #73

The Dept. w/ Omar El-Takrori

Omar El-Takrori

Self-improvement, Business, Education, Entrepreneurship

4.9 • 805 Ratings

🗓️ 14 May 2025

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Dept. Omar sits down with Kristine, an 8-figure entrepreneur who went from living in a garage to building a nearly $10 million online business using paid ads. Kristine didn’t waste time with the slow grind of organic content. She mastered the art of paid ads, turning tiny budgets into massive profits.

If you’ve ever felt stuck, wondering how to get your offer in front of more people, Kristine breaks down the exact ad strategies she used to scale fast, even without an existing audience. She also shares the most common mistakes most people make with ads and how you can avoid them.

Whether you're just starting out or looking to scale, this episode is packed with practical insights that can completely change your approach to marketing online.

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Transcript

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0:00.0	Most people have listened to this podcast or watch it, they're like, I have something good to offer the world, but how do I get it in front of people?
0:06.2	I had no audience when I started. And I was just forced to ask the question of, okay, how do I quickly make money?
0:12.9	With paid ads for me, the first day that I had started getting sales, it was 60 bucks. And I had made like $80. And so then the next day I spent $80 and then I made like $120 and then I spent $120 and I made like $200.
0:25.6	And I just kept reinvesting it.
0:26.6	And by the end of the month I had spent about 12K but I'd made about $40,000 just straight at the funnel.
0:32.6	Since you've started, how much have you made in business?
0:35.6	Almost $10 million.
0:36.6	And I didn't really build it off of organic, almost like nothing at all, all paid ads.
0:41.3	Organically, you have to post lots of content.
0:43.3	I liked the fact that I could do one piece of content and then just let that go make money for me.
0:48.3	I haven't made a new ad in a year and a half when we're still running it.
0:52.3	The basics of like running an ad. Like what do you do?
0:54.8	Oh, okay. Yeah, all right.
0:56.1	So we're going basic.
0:56.8	All right.
0:57.1	Super basic.
0:57.9	Let's do it.
0:58.5	Because most people don't know this stuff.
1:00.4	And this is why ad agencies are overcharging people.
1:04.1	Okay. So if you're wanting to run an ad.
1:09.4	Christine, thanks for being on the department.
1:11.6	Thank you, Omar.
	...

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