The Man Responsible for over 1,000 Weightlifting, Powerlifting, and Bench Press World Records w/ Eleiko CEO Erik Blomberg - Barbell Shrugged — Barbell Shrugged #434
Barbell Shrugged
Doug Larson
4.7 • 2.8K Ratings
🗓️ 15 January 2020
⏱️ 91 minutes
🧾️ Download transcript
Summary
Eleiko is a world-leading supplier of professional weightlifting, powerlifting and strength training equipment. “We work to make people stronger so they can perform better, in sports and in life,” CEO Erik Blomberg describes the company’s mission.
In this episode of Barbell Shrugged, Anders, Doug, and Travis discuss:
What is the Eleiko difference?
Setting more world records than any other barbell in the world.
Being innovative with new equipment.
The process of perfection design, production, and customer service.
Why Strong is Happy.
The greatest weight lifting vacation in the history of the world.
And more…
TRAINING PROGRAMS
One Ton Strong - 8 Weeks to PR your snatch, clean, jerk, squat, deadlift, and bench press
20 REP BACK SQUAT PROGRAM - Giant Legs and a Barrell Core
8 Week Snatch Cycle - 8 Weeks to PR you Snatch
Aerobic Monster - 12 week conditioning, long metcons, and pacing strategy
Please Support Our Sponsors
“Save $20 on High Quality Sleep Aid at Momentous livemomentous.com/shrugged us code “SHRUGGED20” at checkout.
US Air Force Special Operations - http://airforce.com/specialops
Organifi - Save 20% using code: “Shrugged” at organifi.com/shrugged
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Show notes at:
http://www.shruggedcollective.com/bbs-eleiko
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Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.
Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.
We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.
Find Shrugged Collective and their flagship show Barbell Shrugged here:
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Transcript
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| 0:00.0 | Truck family, the one-tone challenge online qualifier is here. |
| 0:04.0 | In partnership with the NorCal Classic, we're having a world championship and you get to be a part of it. |
| 0:10.0 | We have spots available and to get there, you need to qualify. |
| 0:15.0 | So head over to onetonechallenge.com or slash qualify. |
| 0:19.0 | Those of you that get into the 2,000 pound, 12 hundred per year ladies into the one-tone club |
| 0:24.0 | have the opportunity of being invited to the one-tone challenge world championships |
| 0:29.0 | on May 30th and 31st. |
| 0:31.0 | The Sacramento, California as a part of the NorCal Classic. |
| 0:35.0 | We're so excited to be a part of Blair Morrison, Ben Alderman's big vision. |
| 0:39.0 | I'm so happy they didn't turn into a CrossFit Sanctonal event |
| 0:43.0 | giving us the freedom to partner up with some really cool people that have the flexibility. |
| 0:48.0 | They don't have to be a CrossFit specific event, which allows a little bit of room for the one-tone challenge to come in and have a home. |
| 0:56.0 | So head over to onetonechallenge.com or slash qualify. |
| 1:00.0 | You can snatch, clean, jerk, squat, deadlift, and bench. |
| 1:03.0 | You've got 48 hours to do it, upload your videos, upload your scores. |
| 1:08.0 | See what it takes to get into the one-tone club and then you will have the opportunity to come all the way out to Sacramento |
| 1:14.0 | and lift the weights with the strongest people in the world. |
| 1:17.0 | If you are a gym owner and you are interested in hosting the one-tone challenge at your gym, |
| 1:22.0 | then I need you to send me an email at Anders at barbellstruck.com. |
| 1:28.0 | That's Anders at barbellstruck.com. |
| 1:30.0 | We are looking for homes and as a person or as a gym that is hosting a one-tone challenge, |
| 1:38.0 | we have landing pages, scoreboards, emails, training programs, digital media assets for your Instagram, Facebook, |
... |
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