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Perpetual Traffic

The MAJOR Meta Advantage+ Changes You Must Know

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 25 April 2025

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Meta’s at it again—major changes are rolling out inside the ad platform, and if you're not adapting, you're already behind. In this fast-paced episode, Ralph Burns and Lauren Petrullo rip into the new developments around Advantage+ campaigns on Meta. No fluff, no filler—just hard-hitting insights on how the new algorithmic shift affects advertisers differently depending on their vertical, budget, and approach.

The duo breaks down what’s really changing inside Meta, why this isn’t just another temporary tweak, and how to adapt before it’s too late. Whether you manage multimillion-dollar campaigns or are just looking to optimize your ad spend, this is a tactical must-listen. Expect conversation on creative fatigue, campaign segmentation, broad targeting, and what "control" in Meta advertising actually means now.

Chapters:

  • 00:00:00 – Kicking Things Off: What’s Really Happening Behind the Ads
  • 00:00:49 – Meta Drops a Bombshell—Here’s What You Need to Know
  • 00:02:18 – Is Advantage+ Your Friend or Foe? The Real Scoop Inside Ads Manager
  • 00:05:17 – What These Changes Actually Mean for Your Ad Strategy
  • 00:12:39 – Future-Proofing with Custom Conversions (Before It’s Too Late)
  • 00:19:13 – Your Move: What Smart Advertisers Should Do Right Now

LINKS AND RESOURCES:


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Transcript

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0:00.0

You're listening to Perpetual Traffic.

0:10.0

Hello, and welcome to the Perpetual Traffic podcast.

0:13.5

This is your host, Ralph Burns, and the CEO and founder of Tier 11 alongside my amazing Chicago, originally, but Wisconsin-based co-host.

0:26.6

Lauren E. Pedro, oh, physically in Chicago today, but New York tomorrow and Washington on Friday.

0:33.5

Oh, I thought they were from Wisconsin. We had all this Chicago talk.

0:38.6

Oh, he came back.

0:39.6

Okay.

0:42.2

I'm in the bedroom I grew up in, yes.

0:43.6

That's awesome.

0:45.3

Where in the world is Lauren?

0:46.6

Lauren's in Chicago right now.

0:48.0

You're in Wisconsin last week.

0:49.0

It's hard to keep track of you.

0:53.5

Today we're going to get right into it because we don't have any time to waste.

0:55.5

We really don't. We're just going to get right into the whole show. No rapport, no witty repartee, all the things that people probably

1:02.3

change and move over to another podcast when they start hearing us, ranting about our certain

1:06.8

things. Apparently, it's not the case, though. It's our last show we're talking about the five health hacks, which you don't want to put ax in there, by the way, in the title.

1:15.3

But now it's like one of our more popular shows, which is kind of crazy. We're going to be

1:18.9

getting right into something tactical here, which is huge news that came out, which was leaked.

1:24.1

I wouldn't even say leaked. It was intimated back on February 4th of this past year.

1:29.7

And I don't think a lot of people really took it all that seriously.

1:32.0

It's that meta has changed yet again.

...

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