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Perpetual Traffic

Stop Burnout Now: 5 Simple Health Tips for Marketers

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 22 April 2025

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph and Lauren strip back the curtain on what it really takes to lead a high-growth business without losing your health in the process. From Ralph’s switch to veganism after two life-threatening heart events to Lauren’s obsession with Whoop and bio-tracking, they explore how personal wellness is the hidden lever behind sustainable business performance. You'll hear firsthand how metrics like HRV, sleep optimization, and even digital detoxes are giving these two agency founders a serious edge—and why ignoring your health could be your most expensive business mistake yet. If you're a data-driven leader ready to apply your marketing brain to your body, this episode is for you.

Chapters:

  • 00:00:00 - Kicking Things Off: The Unfiltered Founder Energy
  • 00:01:11 - What’s Bugging Us (And Why You Might Relate)
  • 00:02:17 - Strapped In with Whoop: First Reactions from the Trenches
  • 00:04:14 - Data Dumped: When Too Much Insight Gets Overwhelming
  • 00:04:48 - From Wearable to Weapon: Turning Whoop into a Daily Edge
  • 00:06:12 - Real Talk: Sleep Habits, Fire Alarms, and Founder Fatigue
  • 00:09:12 - Let AI Run Your Health Like You Run Your Ads
  • 00:15:34 - Would We Still Recommend Whoop? The Verdict
  • 00:16:23 - Founder Fitness Tech: What’s Working and What’s Not
  • 00:17:28 - Why Ralph Went Vegan: The Wake-Up Call You Didn’t Expect
  • 00:18:31 - Food vs. Medicine: The Real ROI of Diet Change
  • 00:19:32 - Life After Cheese: Shocking Wins from a Vegan Shift
  • 00:21:49 - Health vs. Hustle: The New Balancing Act for Leaders
  • 00:24:55 - Ice Baths, Improv & Identity: Experiments in Optimization
  • 00:26:37 - Wrapping It Up: What’s Next and What’s Coming

LINKS AND RESOURCES:


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Transcript

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0:00.0

Our friends over at App Sumo started with one simple idea.

0:04.4

The tools you need to grow your business shouldn't put you out of business.

0:10.2

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0:18.5

saving entrepreneurs like you over half of a billion dollars since 2010.

0:26.7

Some of the biggest names in tech like Mailchimp, Zapier, Dropbox, all got their start on AppSumo

0:31.9

and with a rotating selection of hundreds of tools, the ones that you're using anyway and

0:36.7

probably paying too much

0:37.6

for, you'll find all the software you need to make your life easier in 2025. Plus, with a 60-day

0:42.9

money-back guarantee, you can try any tool risk-free. Oh my God, what a deal. App Sumu rarely

0:50.9

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0:54.5

professional traffic listeners, because prices are already so low, but we got the biggest

0:58.8

discount we could possibly get from them anywhere. You get 13% off your first order with the code

1:05.8

traffic 13. These guys have been saving entrepreneurs like you and marketing people like you,

1:11.3

hundreds of millions of dollars since 2010. Don't miss out right now because they don't offer

1:15.8

discounts like this. Head on over to absumo.com. Enter the code traffic 13. I get 13%

1:21.9

off your first purchase at appsumo.com.

1:28.7

You're listening to Perpetual Traffic.

1:36.2

Hello and welcome to the Perpetual Traffic podcast.

1:39.6

This is your host, Ralph Burns.

1:41.2

I'm the CEO and founder of Tier 11 alongside my amazing co-host.

1:45.7

Lauren E. Petrullo, the founder of Mungoose Media. And you are calling in from Not Orlando.

1:53.2

Like you've been on the road for about what, like seven months now? I mean, at this point,

...

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