The value can be very wishy-washy.

Everyone says they have integrity,

but if everyone in a company has a different definition of integrity,

there's no integrity.

For fun, which would have been another one of our values,

I would have written a joke, you you know like I think it was something like I want to die peacefully in my sleep not like the passengers in my grandmother's car What is up you beautiful bastards?

It's your boy King Pawn, aka Rabbi Can't Lose, aka Noah Kagan.

I have a confession.

I wear Lulu lemon clothing. Like a lot of it and often. For years I held out, but damn, it's comfortable, it fits great, it looks great. And it's an interesting business that got gigantic from focusing on just being great at women's yoga pants.

So in today's episode I talk with Chip Wilson, the founder of Lulu Lemon.

You should check out his book by the way called Little Black Stretchy Pants.

I've read it and I recommend it for you about hearing more about the story.

In this conversation, you're going to learn three gigantic things.

Number one, how to create values that actually matter for your company.

Two, the one giant market Chip is focusing on,

and three, Chip's approach to risk-taking.

You're going to enjoy those three things,

plus a bunch more ear nuggets along the way.

Before we jump into the conversation,

make sure to subscribe to my YouTube channel

where I release three gorgeous videos

about business or marketing every week.

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