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Courtside with Courtney

The Lowdown On Influencing

Courtside with Courtney

Courtney Shields

Society & Culture, Entrepreneurship, Relationships, Business, Personal Journals

4.2605 Ratings

🗓️ 2 May 2024

⏱️ 40 minutes

🧾️ Download transcript

Summary

Join Courtney on this week’s episode of Courtside with Courtney as she dives into the world of content creation and influencing. Courtney reflects on her journey from working the beauty counter at Nordstrom to becoming an influencer. Emphasizing the importance of overcoming discomfort to start, maintaining consistency, and staying true to one's genuine intentions, Courtney encourages aspiring creators to stay authentic. Answering your questions, she dives into the truth on brand partnerships and payment, editing techniques and how to create a genuine relationship with followers.

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Transcript

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0:00.0

Grab a front row seat to the untold stories as we talk about how to live life on your terms.

0:10.0

You're officially part of the inner circle.

0:13.0

Welcome to Courtside with Courtney.

0:15.0

And don't worry, I caught your ticket.

0:19.0

Welcome back to another your ticket.

0:26.6

Welcome back to another episode of Courtside with Courtney.

0:30.5

Today I want to talk all about influencing content creation.

0:34.1

I want to talk about my personal journey, get into some of y'all's questions, because this is a question I get a lot.

0:35.8

And I feel like it really deserves its own,

0:37.7

just hit the mic, its own episode. Because there really is a lot of information. When I started

0:43.7

over 10 years ago, influencing wasn't really a thing. I knew of a couple girls that had

0:50.7

really large followings, but they were all like upward of a million, a million plus.

0:56.1

And it felt extremely unattainable.

0:59.4

It felt like inspiring, obviously, and cool, but it felt like there was only like five people,

1:04.9

maybe honestly not even.

1:06.0

I can think of like four people doing it at the time.

1:08.6

There really weren't like micro-influencers and all these other things that have sort of become categories now at the time. There really weren't like micro influencers and all these other

1:11.8

are these other things that have sort of become categories now at this point. Influencing wasn't

1:16.9

really this entire industry, even content creation than it is now. Now we've come such a long way

1:21.9

and I feel so excited and honored to have a part in that and to be able to be on this journey with you guys

1:29.7

for so long. It's amazing to get to do what I do every day because I love it so much. And so I

1:35.7

thought it would just be fun to dive into it. I think there's still a lot of unknown quantities and

...

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