THE LOVE-LED™ SHIFT Starts Now | EPISODE 3: The SHIFT EQUATION™: Content + Conversations = Leadership

Your Virtual Upline Podcast

Bob Heilig

Careers, Business, Education, Self-improvement

4.9 • 1.7K Ratings

🗓️ 26 July 2025

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

🎙THE LOVE-LED™ SHIFT

A 5-part audio series for the leaders who can’t keep doing it the old way. This is your line in the sand, naming what’s breaking, what’s next, and how to build what lasts.

You’re grinding harder than ever, but is your business actually growing? In this third episode of our 5-part series, we’re cutting through the noise and exposing why the old leadership playbook is keeping you and your team stuck, overwhelmed, and disengaged. It’s not about pumping out more content or staying constantly visible. It’s about getting back to the real rhythm of effective, aligned leadership.

We’re diving deep into The SHIFT EQUATION™. A powerful framework that resets everything. This is how you lead yourself, your people, and your purpose with clarity and conviction. You’ll learn why Authentic Outreach™ and building genuine trust aren’t just nice ideas, they’re the only path to sustainable growth. This is the shift from fear-led achiever to LOVE-LED™ leader.

If you’re ready to redefine leadership and finally make the kind of impact that lasts, this episode is your next step forward. And trust me, you do not want to miss what’s coming next in THE LOVE-LED™ SHIFT series.

Listen to Learn:

1:28 - Why old leadership strategies are causing stagnation and burnout, even when you're working harder than ever

2:41 - How losing connection to daily practices, like leading yourself first, can flatline your conviction and joy in business

7:18 - The way "pressure disguised as purpose" in outreach erodes trust and pushes potential customers away

9:38 - Why true outreach is about leadership and offering belief, not selling products or promotions

11:34 - The significant damage that happens when you withhold leadership through inaction

15:48 - What the "Shift Equation" is and how you can use it to restore momentum and growth

17:41 - Why visibility without trust is ineffective, and how genuine leadership builds the belief that drives business growth

Make sure to listen to all of the other episodes in this series, below!

THE LOVE-LED™ SHIFT | EPISODE 1: The System Is Breaking And You’re Not the Problem

THE LOVE-LED™ SHIFT | EPISODE 2: Why Content Alone Can’t Build the Business You Were Called to Lead

THE LOVE-LED™ SHIFT Starts Now | EPISODE 4: What LOVE-LED™ Leadership Actually Looks Like

THE LOVE-LED™ SHIFT Starts Now | EPISODE 5: This Is Where Fear Ends and LOVE-LED™ Leadership Begins

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Transcript

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0:00.0	Hey, Bob here, and welcome to the Your Virtual Upline podcast.
0:10.8	What if there was a framework, a daily rhythm of leadership that helped you return to what matters the most and would also help you start
0:26.1	to grow your business again. That's where the shift equation begins. So let's zoom out for a
0:35.1	moment. Because the love led shift is not just about content. It's actually
0:41.2	about something much deeper. It's about leadership. Now, not the hustle heavy version that
0:47.6	you've outgrown, that if you're honest, you're just not willing to do it the way you did it anymore.
0:53.6	Or the surface level version of
0:56.3	leadership that is taught so many times today. It's about getting back to the kind of leadership
1:01.4	that actually works in this world and in this season and in this version of you. Because if you're
1:10.4	listening to this, chances are you are a leader.
1:13.3	You know, you've grown a team.
1:14.7	You've done hard things.
1:16.1	You've shown up when it was inconvenient.
1:18.5	You cast the vision.
1:20.1	You built belief and you made a real impact.
1:23.1	But lately, it's just felt off.
1:26.9	You know, you're working harder than ever, but nothing's moving.
1:30.4	You're managing more and actually leading less.
1:34.2	You're showing up every day, but you're just feeling disconnected from the mission, you know,
1:39.7	that passion and that sense of purpose that you had when you first started your journey.
1:46.0	And maybe you've started to wonder, what am I doing wrong? You know, did you lose it?
1:52.5	I remember there were many times where I just felt like, is this just a wall that I'm not
	...

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