The Little Known Secret to Generating More Revenue From Every Customer | Ep. #591

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 14 March 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #591, Eric and Neil discuss the secret to engaging your customers in order to produce greater revenue. Tune in to hear the main thing you can do to generate sales. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Little Known Secret to Generating More Revenue From Every Customer [00:54] When you first sign up with Intercom, they have a great on-boarding email. [01:35] On-boarding is the biggest lever you can pull to generate more revenue. [01:53] When you buy a meal at McDonalds, they are always upselling (Fries? Super size?) [02:22] Upsell or downsell when people are checking out. [03:12] The upsell could be a software that does the work for you. [03:32] Your solution should be both speed and automation. [03:49] Dotcom Secrets is a great book about upselling and on-boarding. [04:05] Eric recommends Appcues, a cheaper option, or Intercom, which is known for their chat feature. [04:34] On-boarding isn’t just the first week, it’s about keeping customers engaged. [05:03] Customers who are successfully on-boarded are more likely to buy products and services. [05:40] That’s it for today! [05:42] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:56.0	I'm Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to give you two little known secrets
1:01.0	to generating more revenue from every customer.
1:03.1	So a couple episodes ago I touch a little bit upon the concept of onboarding.
1:07.5	It seems boring, right?
1:08.5	Like, onboarding, the duh, like, uh, the, uh, but like, when you think about it, we talked
1:12.4	about in the last episode the concept of having or
1:15.6	creating a remarkable customer experience.
1:18.0	It all starts with the onboarding first, whether it's a hotel or its software.
	...

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