All right, so we are going to talk about how the LinkedIn algorithm has changed, and here's how you can actually win.

So there's actually two things here, but first, we should give the reason as to why LinkedIn is constantly changing its algorithm.

A, more and more people are posting

and the organic reach is great.

And LinkedIn's team, they specifically said this.

They said they're tired, I'm paraphrasing here,

but they're just tired of seeing random stuff going viral and they know that they need to tweak the algorithm to make it more interesting and more relevant for people because if it's going to be a lot of, you know, tech bro stuff or like people kind of patting themselves on the back the whole time there's really no point to use the platform anymore so let's get started

well it's also a B2B social network so if it's a B2B social network, they need similar content.

And the two things they want to do is, one,

make sure that your followers are more likely to see your content.

And two, if you share knowledge or advice,

they're going to prioritize it in their platform

because they're tired of this viral stuff

that's going viral that has no need to be on LinkedIn. They want to still keep

LinkedIn a B-to-B social network. They're not trying to go after Facebook.

They're not trying to go after Twitter.

They got their niche.

Their niche works extremely well for them.

And by sticking with their roots, I think it'll keep LinkedIn

continually growing and do well. But the moment they want to go outside that vertical

and just say hey we want to go after Facebook or Instagram or TikTok they're going to lose.

That's not the type of network they are known for and that's not where they started from.

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