The Anatomy of a 1M View TikTok Video

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 12 July 2023

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2507, we dissect the elements that contribute to the success of a TikTok video, specifically focusing on the anatomy of a TikTok video that reached an impressive milestone of 1 million views, ours! Join us as we explore the strategies, tactics, and key components that can help creators achieve significant visibility and engagement on the popular social media platform. We discuss what made our video viral, leveraging existing trends, and why timing is vital. Gain valuable tips and strategies to enhance your TikTok content creation and increase your chances of capturing the attention of a broad audience. Tune in now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Anatomy of a 1M View TikTok Video. [00:55] A brief overview of what the post was about. [01:14] Reasons why the post went viral. [01:37] Why Neil chose not to collaborate on the video. [02:05] Advice for creating viral marketing content. [02:38] Eric shares his perspective on the post. [03:40] Learn why storytelling is essential for a viral video. [04:06] Focusing on the ideal customer. [04:20] The role of timing in driving trends. [05:15] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! TikTok ‘MrBeast is REINVENTING business with this’ | TikTok Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we're going to break down the anatomy of a 1 million view Tik-Tok video that we did.
0:05.2	So, Neil, do you know what video this was?
0:07.4	Neil, does even follow her on Tik-Tok.
0:09.4	No, but if I had a guess it would be around the boats around Mr. Beast.
0:13.4	Correct. So that video we posted it on Instagram and by the way,
0:18.4	Neil I didn't even collab on that one, meaning I didn't share him as a collaborator
0:21.7	or else it would have gotten even more reach,
0:23.6	but that one got about 200,000 views on Instagram,
0:26.6	and then I threw it on our little marketing school
0:29.8	YouTube channel as a short, and that YouTube channel only has like 6,500
0:33.9	subscribers right now that got about 70 or 80,000 views or so which is the
0:37.6	biggest one by far for our channel and then when I threw it on our
0:40.4	marketing school Tik-Toc it got a million views on it.
0:43.4	And so Neil and I are going to break down why we think it was successful.
0:46.0	We both have our theories here.
0:47.6	So Neil, do you want to talk about that video first or you want me to talk about it?
0:50.8	You can go for it.
0:51.6	You're the one who broke it down during the podcast at the second.
0:54.0	Yeah, so I basically told a story around the Mr. Beast's video that went from, he broke down the difference between a one dollar boat versus a
1:04.8	billion dollar boat and he kind of just leveled out from there so I broke down the
1:07.6	story around it and that video and now I guess we can go into the theory around it.
1:13.3	Yeah, so the reason I think it went viral is because it's just an interesting topic that people
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