All right, so we're going to break down the anatomy of a 1 million view Tik-Tok video that we did.

So, Neil, do you know what video this was?

Neil, does even follow her on Tik-Tok.

No, but if I had a guess it would be around the boats around Mr. Beast.

Correct. So that video we posted it on Instagram and by the way,

Neil I didn't even collab on that one, meaning I didn't share him as a collaborator

or else it would have gotten even more reach,

but that one got about 200,000 views on Instagram,

and then I threw it on our little marketing school

YouTube channel as a short, and that YouTube channel only has like 6,500

subscribers right now that got about 70 or 80,000 views or so which is the

biggest one by far for our channel and then when I threw it on our

marketing school Tik-Toc it got a million views on it.

And so Neil and I are going to break down why we think it was successful.

We both have our theories here.

So Neil, do you want to talk about that video first or you want me to talk about it?

You can go for it.

You're the one who broke it down during the podcast at the second.

Yeah, so I basically told a story around the Mr. Beast's video that went from, he broke down the difference between a one dollar boat versus a

billion dollar boat and he kind of just leveled out from there so I broke down the

story around it and that video and now I guess we can go into the theory around it.

Yeah, so the reason I think it went viral is because it's just an interesting topic that people

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