All right, so we're going to talk about if offline ads actually work.

So Neil, I came up with this topic because I was looking at a tweet.

And this tweet here says, I'm going to share it on my screen actually, so it says why B2B companies buy airport ads.

So vast majority of IT buyers travel and according to Nielsen 80% notice airport ads

42% take action after seeing an airport ad 36% visit a website associated with

an airport ad.

And so then it also says 900 million flyers will board a plane

via an H-S-B-C branded gate this year.

Have you seen the H-S-B-C branding gates? A lot of times when you board a

terminal says HSBC. I've seen that for so many years. It's great branding.

Yep, but do you use HSBC? Actually I do. But I use them before that I back in the day we were banking with the bank

it got acquired that bank got a card by another bank and that bank eventually got

acquired by HSPC so that's how I ended up there not because I signed up with

HSPC it was more so a bank count that I had when I was like eight years old with

my dad yeah I mean look I remember when the crypto stuff was really hot it was a bull market

right and all the Miami airport ads were like BlockFi it was like this exchange that

exchange actually when I went to Turkey recently Neil there's a

crypto exchange that has all the gates branded literally like it's like inscribed into

the gate and like they took over everything right so yeah I think it's just what I say I I did start

look I actually I did go to their website afterwards I started looking them up so I actually

took an action there so Yeah, they're effective.

You know, just because offline advertising isn't digital anymore, some of it starting to

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