The LinkedIn Algorithm Changed — Here's How To Win #2508

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 13 July 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2508, we uncover the latest insights and strategies to conquer the ever-changing LinkedIn algorithm. Join us as we reveal the key factors driving organic reach and engagement on LinkedIn. From understanding the algorithm's shift towards prioritizing relevant content to leveraging knowledge-sharing for maximum visibility, this podcast provides practical tips to help you win on the OG B2B social network. Stay ahead of the curve and learn how to build your audience on and off the platform, protecting your long-term growth. Tune in as we decode the new LinkedIn algorithm and shed light on how to make it work for you. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to make the new LinkedIn algorithm work for you. [00:06] Why LinkedIn constantly changes its algorithm. [00:36] LinkedIn’s aim is to focus on B2B social networking. [02:14] Why building your own audience outside of LinkedIn is important for long-term success. [02:39] The kinds of posts prioritized on the platform; how to reach people that don’t follow you. [03:16] What can be attributed to LinkedIn’s success? [03:33] A recap of the types of content and comments valued by LinkedIn. [05:34] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! lynda.com LinkedIn Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	All right. So we are going to talk about how the LinkedIn algorithm has changed,
0:03.8	and here's how you can actually win. So there's actually two things here. But first,
0:07.3	we should give the reason as to why LinkedIn is constantly changing its algorithm. A,
0:12.4	more and more people are posting, and the organic reach is great. And LinkedIn's team,
0:17.6	they specifically said this. They said they're tired. I'm paraphrasing here, but they're just
0:21.7	tired of seeing random stuff going viral, and they know that they need to tweak the algorithm
0:26.1	to make it more interesting and more relevant for people. Because if it's going to be a lot of
0:30.9	tech-bro stuff, or people kind of patting themselves on the back the whole time, there's
0:34.7	really no point to use the platform anymore. So let's get started. Well, it's also a B2B
0:38.8	social network. So if it's a B2B social network, they need similar content. And the two things
0:43.2	they want to do is one, make sure that your followers are more likely to see your content.
0:47.6	And two, if you share knowledge or advice, they're going to prioritize it in their platform,
0:51.8	because they're tired of this viral stuff that's going viral that has no need to be on LinkedIn.
0:58.9	They want to still keep LinkedIn a B2B social network. They're not trying to go after Facebook.
1:03.7	They're not trying to go after Twitter. They got their niche. Their niche works extremely well
1:07.5	from. And by sticking with their roots, I think it'll keep LinkedIn continually growing and do
1:12.9	well. But the moment they want to go outside that vertical and just say, hey, we want to go after
1:17.4	Facebook or Instagram or TikTok, they're going to lose. That's not the type of network they're
1:21.6	known for, and that's not where they started from. So first things first, here's what has changed.
1:27.2	If you post on LinkedIn is now more likely that your followers receive your post. And so,
1:31.6	basically, it says LinkedIn has seen a 10% increase in people viewing posts from people that they
1:36.3	follow. I'm kind of seeing that a little more now. If I'm being honest, I kind of feel it might be
	...

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