Do Offline Ads Work? #2509

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 14 July 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2509, we’re exploring the effectiveness of offline ads. We investigate why B2B companies invest in airport ads and examine the factors affecting the success of offline ads. You’ll learn how to creatively engage your target audience and differentiate yourself in a saturated marketing landscape. Tune in for insights on leveraging offline ads for maximum impact! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Do offline ads work? [00:13] The effectiveness of offline ads, including billboards and airport ads. [01:48] How offline ads are evolving to merge with digital platforms. [02:20] Factors affecting the success of offline ads. [04:38] Why IT marketers should focus on creativity rather than technical details. [05:12] The importance of evoking emotion to drive customer interest. [05:36] Why unique campaigns make effective campaigns. [06:16] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Microsoft Clarity Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	All right, so we're going to talk about if offline ads actually work.
0:05.7	So Neil, I came up with this topic because I was looking at a tweet and this tweet here
0:11.4	says, I'm going to share it on my screen actually.
0:13.9	So it says why B2B companies buy airport ads.
0:19.8	So vast majority of IT buyers travel and according to Nielsen, 80% notice airport ads, 42%
0:27.5	take action after seeing an airport ad, 36% visit a website associated with an airport
0:32.6	ad.
0:33.6	And so then it's also says 900 million flyers will board a plane, fly an HSBC branded
0:39.4	gate this year.
0:41.3	Have you seen the HSBC branding?
0:42.8	It's a lot of times a new board of terminals says HSBC.
0:45.6	I've seen that for so many years.
0:47.4	It's great branding.
0:48.4	Yep.
0:49.4	But do you use HSBC?
0:50.4	Actually, I do.
0:52.4	But I've been using before that.
0:56.6	Back in the day, we were banking with the bank.
0:58.5	It got acquired.
0:59.5	That bank got a card by another bank and that bank eventually got a card by HSBC.
1:03.3	So that's how I ended up there.
1:05.0	Not because I signed up with HSBC.
	...

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