We all know that political candidates and their campaign people are creating digital profiles

on us.

But now, there's a way to request that voter profile, thanks to this guy.

And so you can see from those three tabs, who you are, where you're registered, the history

of your district and then your partisanship and the issues that you care about and your

likelihood to vote, they're pretty much figuring out how you're going to vote.

This is Professor David Carroll.

You're going to hear shortly about how he figured out he could get this personal data

and what he hopes we can all do with it.

I'm Manou Shumaroti, your guide to this accelerating world and note to self, legal loophole

rules can come in real handy, especially if you want to get to the bottom of whether technology

really did change American minds and votes.

All this month, we've been studying digital spy tactics, how they've been upgraded from

the Cold War to your laptop.

And one tactic that we unpacked, that was last week, was psychometrics.

Does anyone remember what that is?

That's right, it's personalizing online ads so that they play on people's emotions.

Like, so let's say you wanted to advertise a burglar alarm and you decided to target

people who are kind of neurotic and who have been victims of a crime.

You could micro target those people based on their digital profiles with an online ad

that spoke directly to those fears.

One data analytics company that's been very vocal about its alleged ability to use psychometrics

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