Revisiting Cambridge Analytica’s Role in the Presidential Election

Note to Self

WNYC Studios

Self-improvement, Tech, Note, Npr, Education, Public, Wnyc, Manoush, York, To, New, Self, Radio, Business, Technology, Relationships, City, Society & Culture, Zomorodi, Newtechcity

4.7 • 2.7K Ratings

🗓️ 22 November 2017

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

From March, the first chapter in our look at Cambridge Analytica. We asked the controversial digital marketing firm what services they provided for Trump. And experimented with our own psychometric profiles. Listen to our latest episode to learn about the new lawsuit that could shine a light on Cambridge Analytica.

Transcript

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0:00.0	If there was some high tech company pulling the strings and manipulating people on Facebook
0:06.0	and using quote unquote dark posts and manipulating fake news, somehow that would explain why Donald
0:14.4	Trump won and why we're at where we're at.
0:20.1	We're weeks into the Trump presidency and yet mystery still swirls around the methods
0:25.8	that his campaign used.
0:29.6	An intriguing story that's been making the rounds, a fancy data mining company figures
0:34.8	out how to use Facebook to influence voters through their emotions, sways the US presidential
0:41.2	election, and annihilates the Democratic Party in the process.
0:46.7	Is that what happened?
0:48.4	What do you need to know about the future of politics and profiling and persuasion online?
0:54.8	Today, an investigation and an answer into how issues get marketed to you.
1:01.6	What the last election teaches us about the months to come in politics.
1:08.4	It's note to self the tech show about being human.
1:11.4	I'm Anouche Summerodi and the company we're talking about is Cambridge Analytica, an online
1:17.0	marketing firm that says it can target every single one of us by playing on our personality
1:23.8	and our emotions with ads that could change the way we think.
1:29.3	Cambridge Analytica advised the Brexit campaign in the UK.
1:33.3	One of President Trump's biggest donors has invested big league in the company and its
1:38.6	CEO is a Brit named Alexander Nix.
1:45.2	We were able to form a model to predict the personality of every single adult in the United
1:50.2	States of America.
1:52.7	So how does this impact marketing and communications in elections?
	...

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