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Marketing School - Digital Marketing and Online Marketing Tips

The Latest Business Trends That Will Guide Your Marketing | Ep. #1250

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 2 January 2020

⏱️ 8 minutes

🧾️ Download transcript

Summary

In episode #1250, we go over all the latest business trends to guide your marketing in the new year. There are a lot of things going on in the business world that we do want to call out because these trends will certainly affect how you do your marketing. We cover important trends such as understanding the pitfalls of raising capital, why a strong brand is so effective for your business, the concept of purchasing web properties, and which marketing strategies to use as everything starts getting more expensive. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Latest Business Trends That Will Guide Your Marketing. [00:48] Understanding the good and bad of raising capital for your business. [02:11] Building a strong brand: leveraging influencers and the omnichannel approach. [03:41] Capitalizing on under-utilized web properties, arbitraging your way to better results. [04:52] How to stay competitive as marketing prices skyrocket: AB testing and conversation optimization. [05:51] That’s it for today! [06:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: SoftBank WeWork Wag Away Warby Parker Attention Capital Girl Boss Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with

0:14.0

your instructors Neil Patel and Eric Sue.

0:19.2

All right guys before we start we got a special message from our sponsor.

0:24.0

If you want to rank higher on Google,

0:25.9

you got to look at your paid speed time.

0:28.5

The faster your website loads, the better off you are.

0:31.3

With Google's core vital update,

0:33.0

that makes it super, super important

0:34.8

to optimize your site for low time.

0:37.6

And one easy way to do it is use the host

0:40.0

that Eric and I use, Dreamhost.

0:42.0

So just go to Dream Host or Google it.

0:44.8

Find it, check it out, and it's a great way

0:47.0

to improve your load time.

0:50.4

Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. And today we are going to talk about the latest business trends that will guide your marketing. So it is the new year, it is 2020, and a lot of things have been happening recently. You know, there's a lot of things going on in the business world that we do want to call out because some of it, I mean, business is marketing at the end of the day and it does affect how how you

1:15.8

might do your marketing so what I would like to call out first is when we think about

1:21.1

when we think about these there's a lot of money going into these companies so

1:26.0

when we think about Soft Bank Soft Bank they raised this 100 billion dollar vision

1:30.0

fund and you know they back companies like We Work which at one point was one of the most

1:35.5

valuable startups in the world at 47 billion dollars now it's worth much

1:39.4

less than that because they had this botched IPO and you know they put they pumped 300 million

...

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