Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your

instructors Neil Patel and Eric Sue.

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Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.

And today we are going to talk about how success gaps can guide your content marketing.

So let me first define what success gaps actually mean. This is a concept that was brought to me by

friend named David Henzel and then Syed Balke from Optin Monster actually helped clarify it, but the easiest way for me to explain this is actually by sharing an example with you.

So if we look at Saeen's company, Optin Monster, his fundamental goal with his product is to help you collect more emails. It's a pop-up

software. But he was having a meeting with his product team and he asked his product team what

successes. And his product team said, well, it's when people sign up and they activate. And he's like, no, that's activation. But what success actually is, is if you're looking to collect more emails on your site, well, what do you need as a customer to be successful you need a website you need maybe

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