Welcome to year 25 of holiday training. It's changed throughout the years.

And there's an interesting thing that has evolved with the holiday training because

with the aspect of video.

We used to do the holiday training

with no video at all, and it moved everyone.

And there was no pressure about doing it

because it was always different but it was interesting when we went to

sports one marketing we decided to film it and this is pre social media we decided to

film it and create more of a capture, more of a theater type of situation

of like, hey, let's show everybody else what we've been doing for 10 years.

So in 2010 was the first holiday training and in December, and now that's 13 years ago and my biggest concern afterwards because

we showed the video to everyone in actually I'm sure in 2010 we had a video

I think is just people came back and told their stories.

We went around and everyone told their stories

and there was not a dry eye.

People were so moved. And then I wanted to do it every year and I forget what year we

started videoing it to share it with other people but the word the reason I

thought we videoed it the interesting thing was the word got out and the reason I thought we videoed it the interesting thing was the

word got out and people like news stations were calling in and there's all this

excitement like hey can you come over to our place because we went to assisted living and all of these

different things but the anticipation was very much like a Super Bowl or a big

sporting event and my biggest concern in surrounding my old business around the biggest

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