The Ladders of Wealth Creation: A Step-by-Step System to Up Your Earning Power (Greatest Hits)

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.7 • 1.6K Ratings

🗓️ 17 November 2025

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Nathan Barry went from working at Wendy’s to running a software company doing $2.5M in revenue every month. But there were several steps along the way — and those steps are the topic of today’s episode. In 2019, Nathan penned The Ladders of Wealth Creation to explain why to level up your earning power, you usually need to level up your skills. In this episode, we cover: The 4 Ladders of Wealth Creation How you may be able to add new income streams to an existing side hustle or business A marketing strategy that’s working well for Nathan right now Full Show Notes: The Ladders of Wealth Creation: A Step-by-Step System to Up Your Earning Power New to the Show? Get your personalized money-making playlist ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mint Mobile⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Cut your wireless bill to $15 a month! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Quo (formerly OpenPhone)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get 20% off of your first 6 months! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Sign up for a $1 per month trial! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Policygenius⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Compare free life insurance quotes from top companies and see how much you could save. About The Side Hustle Show This is the entrepreneurship podcast you can actually apply! The award-winning small business show covers the best side hustles and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠side hustle ideas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. We share how to start a business and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠make money online⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offline, including online business, side gigs, freelancing, marketing, sales funnels, investing, and much more. Join 100,000+ listeners and get legit business ideas and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠passive income⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle. Hosted by Nick Loper of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Side Hustle Nation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Transcript

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0:00.0	Let's be real. Nobody starts a business for the joy of calculating tax withholdings.
0:05.3	That's where our partner Gusto comes in to take the stress out of payroll, benefits,
0:09.6	N.H.R. So you can focus on why you started your business in the first place.
0:13.4	Gusto is online payroll and benefits software built for small businesses. It's all in one,
0:18.7	remote-friendly, and incredibly easy to use. So that means you can
0:22.4	pay, hire, on board, and support your team from anywhere. I'm talking about automatic payroll tax
0:28.1	filing, simple direct deposits, health benefits, commuter benefits, workers' comp, 401k,
0:33.4	you name it. Gusto makes it simple. And all with no hidden fees, no surprises. Plus, if you have
0:39.1	any questions, their team of certified HR experts are standing by to help. It's no wonder why more
0:44.5	than 400,000 small businesses already trust Gusto and why it's the number one rated payroll software
0:50.1	for fall 2025, according to the review site G2. So try Gusto today at gusto.com
0:56.4	slash side hustle and get three months free when you run your first payroll. That's three
1:01.5	months of free payroll at gusto.com slash side hustle. One more time, gusto g-u-st-o.com
1:09.3	slash side hustle. Here's an oldie but a goodie from the archives from the side hustle show,
1:14.7	Greatest Hits Collection.
1:16.5	What's up?
1:17.0	What's up?
1:17.3	Nick Loper here.
1:18.3	Welcome to The Side Hustle Show because you can be a creator or a consumer, but it's the
1:23.5	creators that get paid.
1:24.7	On the docket today, the ladders of wealth creation.
1:28.4	How you can level up your earning power following a simple framework and why chasing so-called
	...

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