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The Side Hustle Show

707: $70k on the Side in 6 Months with Aura Photography

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.71.6K Ratings

🗓️ 13 November 2025

⏱️ 47 minutes

🧾️ Download transcript

Summary

What if you could earn $5,000 in a single weekend taking rainbow-colored portraits that help people feel seen and valued? This year, Summer Ray built an aura photography business. She creates portraits that visualize someone's energy field—and commands $44 per session. From somalumin.com, Summer has earned $70,000 in just six months while keeping her full-time job. If you've never heard of aura photography before, that's totally fine. But whether you believe in energy fields or not, Summer's strategic approach to building this business offers valuable lessons for any event-based side hustle. Tune in to Episode 707 of the Side Hustle Show to learn: how strategic partnerships with local businesses created immediate customer flow what makes customers willing to pay $44 for a 10-minute experience creative ways to turn a weekend into $5,000 in revenue (Learn more about Soma Lumin Guide program — use promo code HUSTLE for $100 off!) Full Show Notes: $70k on the Side in 6 months with Aura Photography New to the Show? Get your personalized money-making playlist ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mint Mobile⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Cut your wireless bill to $15 a month! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Quo (formerly OpenPhone)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get 20% off of your first 6 months! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Sign up for a $1 per month trial! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Policygenius⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Compare free life insurance quotes from top companies and see how much you could save. About The Side Hustle Show This is the entrepreneurship podcast you can actually apply! The award-winning small business show covers the best side hustles and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠side hustle ideas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. We share how to start a business and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠make money online⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offline, including online business, side gigs, freelancing, marketing, sales funnels, investing, and much more. Join 100,000+ listeners and get legit business ideas and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠passive income⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle. Hosted by Nick Loper of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Side Hustle Nation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Transcript

Click on a timestamp to play from that location

0:00.0

Let's be real. Nobody starts a business for the joy of calculating tax withholdings.

0:05.3

That's where our partner Gusto comes in to take the stress out of payroll, benefits,

0:09.6

N.H.R. So you can focus on why you started your business in the first place.

0:13.4

Gusto is online payroll and benefits software built for small businesses. It's all in one,

0:18.7

remote-friendly, and incredibly easy to use. So that means you can

0:22.4

pay, hire, on board, and support your team from anywhere. I'm talking about automatic payroll tax

0:28.1

filing, simple direct deposits, health benefits, commuter benefits, workers' comp, 401k,

0:33.4

you name it. Gusto makes it simple. And all with no hidden fees, no surprises. Plus, if you have

0:39.1

any questions, their team of certified HR experts are standing by to help. It's no wonder why more

0:44.5

than 400,000 small businesses already trust Gusto and why it's the number one rated payroll software

0:50.1

for fall 2025, according to the review site G2. So try Gusto today at gusto.com slash side hustle and get three months free when you run

0:59.5

your first payroll.

1:00.9

That's three months of free payroll at gusto.com slash side hustle.

1:05.6

One more time, gusto g-u-t-o.com slash side hustle.

1:11.6

$70,000 on the side in six months.

1:15.2

Here's a super unique side hustle I never heard of before today's guests reach out.

1:20.3

She does aura photography portraits that visualize someone's energy field.

1:26.1

And maybe more importantly, portraits the command,

1:28.3

44 bucks a pop from somalumun.com, Summer Ray. Welcome to The Side Hustle Show.

1:34.2

Thank you so much. It's a full circle moment to be here.

1:37.1

Well, I'm excited for this one, because whether you believe in oras and energy fields or not,

1:41.7

you're going to want to stick around to hear how Summers built

...

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