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Switched on Pop

The L.A. guitar shop that reinvented indie folk

Switched on Pop

Vox Media Podcast Network

Music Interviews, Music History, Music, Music Commentary

4.62.7K Ratings

🗓️ 7 February 2023

⏱️ 36 minutes

🧾️ Download transcript

Summary

In 2010, a photographer named Reuben Cox moved to Los Angeles to start Old Style Guitar Shop. In the years since, the instruments that he continues to repair and sell have come to define the sound of the LA indie folk scene among artists like Blake Mills, Andrew Bird, Madison Cunningham, Ethan Gruska and Phoebe Bridgers. Reuben’s guitars are Frankenstein-esque creations, cobbled together from spare parts and neglected guitar bodies found in flea markets and estate sales. The sounds that these make, though, are as eccentric as their source: the strings are laid on top of Reuben’s signature, a rubber bridge. This sound, and the mythos of the rubber bridge guitar, has turned Reuben into a local celebrity and put Old Style at the center of Los Angeles’s indie music scene. In this episode of Switched on Pop, host Charlie Harding explores that sound and the man behind it all. Songs Discussed (playlist) Taylor Swift - champagne problems Olivia Rodrigo - hope ur ok boygenius - Emily I’m Sorry Jenny Owen Youngs - Vampire Weeknight Andrew Bird - The New Saint Jude Marcus Mumford - Only Child Perfume Genius - Slip Away Andrew Bird - Underlands Madison Cunningham - Anywhere Madison Cunningham - Life According to Raechel Phoebe Bridgers - Garden Song Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

You made it. Here. Finally. Checked out of office to check into the sweet views of that place you've always wanted to go.

0:10.0

You know the one. It's nice. Eating the kids like it. This place is so cool. And they never like it.

0:17.0

Mom, can we go to the pool? Look at that. Not even asking for the Wi-Fi. When you're with AMAX, it's not if it's going to happen.

0:25.0

But when? American Express. Don't live life without it.

0:43.0

Welcome to Switch Dawn Pop. I'm songwriter Charlie Harding. And I'm musicologist Nate Sloan.

0:48.0

Nate, over the past few years, I've been hearing this beautiful guitar sound that had totally mystified me.

0:54.0

You know, like I heard it all over Taylor Swift's folklore and evermore albums.

0:59.0

You won't remember all my sand-pained problems.

1:06.0

It was on Olivia Rodrigo's album, Sour.

1:11.0

I hope that you're okay.

1:15.0

It's on Lizzy McCall, Pine Records, Wilco Records. And just the other day, I'm pulling up the new Music Friday playlist on Spotify.

1:22.0

And boom, there it is again. It's the new song by Boy Genius, the Julian Baker, Lucy Dacus, and Phoebe Bridger's Supergroup.

1:31.0

Charlie, it sounds like this guitar sound is following you.

1:44.0

It is. Now that you brought it to my attention, I think I'm going to start hearing it too, because I recognize that delicate, distant, kind of quiet sound.

1:55.0

It sounds like a guitar, but also not. Now you've got me pretty curious. What is the sound? Where did it come from? And why is it everywhere?

2:04.0

Yeah, it feels like it's been falling me around everywhere. And I had no idea what it was. Until recently, I was hanging out with my friend Jenny Owen Youngs. We've heard her on the show before.

2:14.0

She's this great singer-songwriter who's written with artists like Panic at the Disco and Pitbull. And so I'm at her apartment, and I'm checking out her very extensive guitar collection.

2:25.0

And there's this one guitar that makes that sound. You can hear it on her song Vampire Weeknight.

2:32.0

There it is again. The Telltale guitar.

2:42.0

Yeah, so Jenny tells me that she bought this guitar just down the street from my former house in Los Angeles at a place called Old Style Guitar Shop, which is wild.

2:51.0

Because I know this guitar shop. I've been there. And so Jenny sends me down a journey to figure out what the connection is between Old Style Guitar Shop and this beautiful guitar sound that keeps following me around.

3:04.0

So let's take a trip to Old Style Guitar Shop. It's the least assuming spot to be creating some new guitar sound. It's this hole in the wall store, almost more like a shack on a small commercial strip near a residential part of Silver Lake.

...

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