The Key to Unlocking Your Brand’s Visibility, Credibility, and Growth with Amy Bartko
Powerhouse Women
Lindsey Schwartz
5 • 813 Ratings
🗓️ 17 October 2024
⏱️ 42 minutes
🧾️ Download transcript
Summary
What is the #1 thing your brand needs to take off on a massive scale? Visibility! Today we’re diving into all things visibility with public relations & marketing expert, Amy Bartko! Amy has run successful celebrity/influencer marketing campaigns with household names such as Kim Kardashian, Kate Hudson, and Lea Michele – and now, she’s sharing her top strategies for building brand visibility + credibility with YOU. Her PR formula will help you make yourself more visible, breakthrough imposter syndrome, and get your brand out there in a bigger way. We’ll dive into what steps you can take to really own your expertise and step into the spotlight with confidence!
HIGHLIGHTS
00:00 What was your breakthrough to showing up differently?
07:05 What is the key to step into + own your confidence?
11:55 The PR formula for getting your brand out there in a bigger way.
18:10 How did your business grow as you grew as a mom?
22:15 Elements of an effective influencer marketing campaign.
27:50 The do’s + do NOT’s of messaging for buy-ins.
30:00 What is the secret to taking off on a massive scale?
33:50 How to overcome imposter syndrome.
38:50 Celebrating Amy’s Powerhouse moment of betting on herself.
RESOURCES + LINKS
Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!
Powerhouse Women is a COMMUNITY and YOU are part of it! Take a screenshot of this episode and tag us on Instagram so we can keep the conversation going and create more of the episodes you need!
FOLLOW
Amy: @chatterboxprandmarketing
Visit the Chatterbox website: https://chatterboxbrands.com/
Powerhouse Women: @powerhouse_women
Lindsey: @llindseyschwartz
Visit the Powerhouse Women website: powerhousewomen.co
Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity
Transcript
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| 0:00.0 | You have a very successful agency. |
| 0:03.0 | You do celebrity influencer marketing, |
| 0:06.0 | run these amazing marketing campaigns, |
| 0:08.0 | and you know your sh- |
| 0:10.0 | It's what I do. |
| 0:11.0 | It's what I'm really good at. |
| 0:13.0 | And I always felt people would judge me for it. |
| 0:15.0 | I've been successful for a very long time, |
| 0:17.0 | but I feel so much more confident about it. |
| 0:20.0 | There's no reason why I shouldn't say it. |
| 0:21.6 | Is it me being boastful if I really share that I'm the shit? Positioning yourself as the expert, |
| 0:29.4 | that is what actually makes you stand out more. Say, for example, you were covered in Forbes magazine. |
| 0:35.7 | Let's just dream for a little bit. You will be. |
| 0:38.3 | Let's get you there. |
| 0:39.3 | Okay, great. |
| 0:40.3 | What do you think ultimately determines the brands that really take off and those that don't? |
| 0:45.3 | I'm going to tell you my formula. |
| 0:47.3 | So I feel like we're getting like the peritory secrets here. |
| 0:50.3 | I'm like, go on. |
| 0:51.3 | Welcome to Powerhouse Women. |
| 0:56.7 | The podcast for women who know they are ready for more. |
| 1:00.5 | Let's go. |
... |
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