The justice system is deteriorating before our eyes. Travis Luther to the rescue
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 15 May 2017
⏱️ 20 minutes
🧾️ Download transcript
Summary
In 2007, Travis became the rebellious face of a traditionally stodgy legal industry when he launched LawFather, a digital-media agency for trial lawyers. He attributes his decade-long success to seeking out clients who share his passion for protecting the justice system and his unabashed approach to educating consumers.
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Transcript
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| 0:00.0 | What's Shagon Fire Nation, JLD here, and welcome episode 1667 of EO Fire. |
| 0:09.0 | We're at Shower Today's most inspiring entrepreneur, 7 Days a Week. |
| 0:14.0 | Turn website visitors into leads and customers with fireup.co. |
| 0:20.0 | It is amazing, it is free, what are you waiting for? |
| 0:23.0 | Now let's show it today's featured guest, Travis Luther. |
| 0:27.0 | Travis, are you prepared to ignite? |
| 0:29.0 | I am. |
| 0:30.0 | Yes. |
| 0:31.0 | In 2007, Travis became the rebellious face of a traditionally stodgy legal industry when |
| 0:37.0 | he launched Lawfather, a digital media agency for trial lawyers. |
| 0:42.0 | He attributes his decade-long success to seeking out clients who share his passion for protecting |
| 0:46.9 | the justice system and his unabashed approach to educating consumers. |
| 0:52.0 | Travis, take a minute, fill in some gaps from that intro and give us a little glimpse of your personal life. |
| 0:57.0 | Sure, I live in Denver, Colorado with my wife, Summer, who also happens to be a lawyer and is really the reason that I started Lawfather 10 years ago. |
| 1:07.0 | We've got two boys, eight and ten, they're both just starting to learn and ski and snowboard, so that's a lot of fun here in Colorado. |
| 1:14.0 | Up until last year, I spent about four years as an adjunct professor of entrepreneurship at Metro State University here in Denver. |
| 1:21.0 | In my free time, I continued a lecture and mentor and write about entrepreneurship specifically for new entrepreneurs who were trying to go from zero to $250,000 in annual revenue mark. |
| 1:32.0 | Let's get in the chair. Let's get real specific. What would you define your area of expertise in just a couple of sentences? |
| 1:39.0 | Two or three years ago, I would have said it was SEO and PPC and online marketing, but as those services have kind of become commodified, my expertise has really been helping law firms. |
| 1:50.0 | Explain to consumers who they really are and what helps them stand alone against other law firms when a consumer has a choice to make. |
| 1:59.0 | So that be more of a branding thing? |
| 2:01.0 | It is. We really had to pivot to branding. |
... |
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