Hi everybody this is Scott Sad. Yesterday was the last lecture of the semester

another semester in the books and as I've done in the past, I'd like to go over

the topics of my students' projects.

This semester I taught a MBA course, a seminar in consumer behavior and an undergraduate course understanding or consuming instinct.

And the students have to do a project where they identify a research question.

They conduct a literature review, they propose some hypotheses,

they develop a data collection procedure, whether it be experiments or surveys or

content analysis or observational studies, where they collect the necessary

data, they analyze the data, they arrive at some conclusions, and so on.

So basically an entire research project.

And so the last lecture they have to present their final project, and so I'll just go over the main

topics that were covered in both classes I'll start with the undergraduate I won't

go into all the details the details are actually themselves very interesting but it just gives you a sense of, you know, the types of projects that students end up covering in my consumer behavior course, as I always explain to students everything is

consumer behavior everything is marketing I don't define consumer

behavior as you know consuming Coca-Cola and Starbucks but friendships are

consummatory in nature marriages are we consume religion we consume popular culture

so I consume therefore I am as I explained in this book 2007. So here we go this is the

main projects for each of the two courses so I'll begin with the two courses.

So I'll begin with the undergraduate courses.

So here's a project where students looked at how malevolent traits,

specifically dark triad traits, how, depending on what how I score on those traits

will affect the type of advertising appeals that are either effective or not.

...