The Intuitive Language of Fragrance with Amy (Sana Jardin)
The Estée Lalonde Show
Estée Lalonde
4.5 • 586 Ratings
🗓️ 21 October 2019
⏱️ 52 minutes
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Summary
On this episode of The Estée Lalonde Show, I talk to Amy, founder of Sana Jardin, a socially conscious luxury fragrance house. I talk to Amy about how and why she started the fragrance brand, why scent is such an important sense to have and our mutual love of London. Don’t forget to rate/review and subscribe to The Estée Lalonde Show.
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Transcript
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| 0:00.0 | Hello and welcome back to another episode of On the Line. Today we are speaking a lot about fragrance. |
| 0:07.6 | I have Amy, who is the founder of, and this is where I want to ask you, how do I say it? Is it Santa |
| 0:14.5 | Jardin? Sanne Jardin. Okay, Sana Jardin. So you have a fragrance brand, and I want to tell everybody how I discovered your fragrance |
| 0:23.5 | brand first. And I honestly, this is this is a true story. I was out getting chicken wings with my |
| 0:29.9 | friends on a Friday night. And my friend George was beside me and I was like, oh my God, George, |
| 0:34.8 | you smell so good. And he was like, thanks. And he pulled |
| 0:39.1 | out one of your fragrances from his backpack. It was Sandalwood Temple number four. Does that make |
| 0:45.7 | sense to you? Yes, yes, yes, yes. And I was completely smitten with this fragrance. And I bought it, |
| 0:51.1 | and I've gone through a bottle of it. And he he's like it's the only fragrance that he wears. |
| 0:55.3 | I'm so happy to hear this in stories like this make my day because you never know where the |
| 1:01.7 | fragrance is spread. So I'm curious how George heard about it. Yeah, me too actually. |
| 1:06.5 | Yeah. He's like a very cool photographer dude and like covered in tattoos. So I wouldn't think |
| 1:12.4 | your typical demographic, but maybe it is. Well, in some ways, it's one of our target markets, |
| 1:21.0 | actually. So men love Sandalwood Temple and men love Tiger by her side. And I feel like it's always |
| 1:26.3 | sort of the men in fashion, |
| 1:27.9 | like edgy, super chic, super cool, super progressive, who like that one. So he fits in perfectly. |
| 1:34.0 | The chicken wind thing? I'm not sure that that fits in. But yeah. If I smelled a man who was wearing |
| 1:40.6 | Tiger by her side, I would melt. I would really, truly melt. And when I saw |
| 1:46.4 | tiger by her side, I have a little roller ball. I was convinced you named it after me because I used to |
| 1:51.2 | have a greyhound. He was a brindle, so he looked like a tiger. And I always felt like I had a tiger |
| 1:55.2 | by my side. So I love that fragrance. I love that name. That makes me so happy and Tiger by her side was one of |
| 2:03.0 | the first names that I came up with and it's based on a myth, an ancient Egyptian myth that women |
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