The Intricacies of Exiting to a Manufacturer with Mark Samuel

The Exit - Presented By Flippa

Technology

5 • 2K Ratings

🗓️ 18 December 2023

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week on The Exit: Mark Samuel shares his extensive background in consumer product-related industries, spanning over two decades. His first successful exit involved a meal management venture for sports’ enthusiasts. Mark meticulosly scaled the business over a six-year period, cultivating a small yet reliable team of four. Faced with the pivotal decision of either adding more capital to scale the brand or pursuing an exit, Mark chose the latter, successfully selling the business to an established manufacturer. In this episode, Mark provides insights into the true essence of selling to a manufacturer. He delves into achieving the perfect sale, navigating the process of disconnecting from the business when necessary, and preparing an Ecom business for a successful exit. Mark Samuel is currently the founder and ceo of IWON Organics, a plant-based food company that makes bold, flavor-infused snacks made from plant-proteins like peas, beans and brown rice. Mark was the Founder and CEO of Fitmark since 2012 and eventually sold the company in 2018, and he also founded the “Feel Good Challenge”. Which is a 60 day fitness and nutrition program for men looking to level up, and improve their life through a commitment to health and wellness. LinkedIn: https://www.linkedin.com/in/markalansamuel/ Website: https://iwonorganics.com/ Instagram @IwonOrganics: https://www.instagram.com/iwonorganics/ Flippa’s First Access: https://flippa.com/exit For a Free Flippa Business Valuation: flippa.com/freevaluation -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Transcript

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0:00.0	Hello, and welcome to the exit presented by Flipup, the number one platform to buy and sell online businesses.
0:06.0	Flipup manages over a billion in deal value annually and combines expert buy and sell side advisory with its market leading valuation tool,
0:14.0	deal room, off market offering, market insights and AI based deal by deal matching engine. Now for the exit.
0:21.0	The exit is a 30 minute podcast featuring awesome entrepreneurs who have been there and they have done it.
0:26.0	The exit talks to operators who have bought and sold businesses of all different sizes.
0:31.0	You learn how they did it, why they did it and get exposure to the world of exits.
0:35.0	It's a world occupied by a small few, but accessible to many on this episode of the exit.
0:41.0	I sit down with Mark Samuel. He is the founder and CEO of I won organics.
0:48.0	This is a really fantastic conversation for anyone out there doing e-commerce with CPG products.
0:55.0	This is one you're definitely going to listen to. Mark talks about scaling e-commerce businesses and really digging deep into his current company, I won.
1:06.0	It is a really great story arc here because he talks about how the first company that he started was actually really successful in the city with his friends and they really scaled it out.
1:22.0	He goes on to sell interest in multiple companies like his interest as the founder.
1:28.0	His big exit to a manufacturer was really interesting to learn that story around fitness bags.
1:36.0	They were making bags and selling them direct consumer and effectively the manufacturer that was manufacturing these bags came in and bought the company which is such a unique route.
1:48.0	I haven't heard of that very much at all on the podcast, but Mark said that this is actually something that happens pretty frequently.
1:55.0	When companies are kind of at a crossroads, sometimes the manufacturer will say, hey, we'll actually use your pipeline and we'll acquire you.
2:04.0	You guys can go on and do the next thing and it's clean cut and it's always a really kind of a smooth transition there.
2:12.0	I had never really heard of that before. I thought it was a really unique approach going to the manufacturer to acquire the company.
2:18.0	Now his current business is scaling pretty rapidly. We talked about capital and all the different ways that people can go about building these types of businesses.
2:28.0	He talks a lot around the ability to get into all these different types of markets when you understand what it takes to scale up.
2:39.0	I think it's really important. If you guys are listening to this and you're in the space whether it's in health or wellness or any space that's selling products directly to consumers.
2:50.0	I think that this is definitely the episode for you because Mark touches on a lot of things here, mainly around the journey of entrepreneurship and the importance of it and how that is what you need to look back on and learn from.
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