Hey, I'm Candice Lim, and you're listening to Icy Why Am I, in case you missed it,

Sleeats Podcasts about Internet Culture.

And I know you all miss Rachel as much as I do so here's an update from our girl

Apparently last week a location scout knocked on Rachel's door and said hey no big deal

We're gonna be shooting a campaign in your building today.

Shouldn't make too much noise. Then at 10 a.m. there's stomping, running coming from above

Rachel is banging her broom on the ceiling telling those kids to quiet down.

They don't. So Rachel, as a leader in her community, goes up to the roof and she sees

Jeremy Allen White shooting a Calvin Klein campaign.

And look, Rachel is not shefmatized.

Okay, she goes up to Mr. Allen White himself and says,

hey, keep it down. We're taking our midday

naps over here. And Jeremy's like, oh my God, so sorry. And Rachel's about to go back down when she

says, hey, by the way, have you ever thought about shooting this commercial vertically?

And the director is like, what? And she's like, yeah, for Tik-Toc it might be cool to shoot it like in

portrait mode. Jeremy jumps out of his Calvin Klein jeans and he says yes chef so that is the story of how

Rachel Hampton ended up shooting the Jeremy Allen White Calvin Klein campaign on her

iPhone and while Rachel is living the best life of

every social media manager, we are here today to talk about what 2024 might look

like for the music industry. We've done episodes about Ice Spice,

Addison Ray, Spongebob, and I think what intrigued us about those artists is that

they have kind of bypassed the traditional industry method of becoming a huge star.

...