The Incredible Rise of the Celsius Energy Drink

Odd Lots

Bloomberg

News, Investing, Business, News Commentary, Business News

4.4 • 1.6K Ratings

🗓️ 26 October 2023

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

For awhile, it was Red Bull that was synonymous with energy drinks. Then Monster Energy came along and turned into one of the best performing stocks of all time. And now there’s another company showing explosive growth along with a surging stock, and that’s Celsius Holdings. But where did Celsius come from? Why do some drink makers manage to make it in such a crowded field? And why is the energy drink space such a seemingly hot category? On this episode of the Odd Lots podcast, we speak with Mark Astrachan, an analyst at Stifel Nicholaus, who specializes in the energy drink space. We discuss the keys to winning and the broader competitive landscape of the industry.

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0:00.0	With Bloomberg, you get the story behind the story, the story behind the global birth rate,
0:04.9	behind your EV batteries environmental impact, behind sand, yeah, sand, you get context,
0:11.1	and context changes everything.
0:12.7	Go to Bloomberg.com to get context.
0:16.1	Hello, and welcome to another episode of the AdLots podcast.
0:29.3	I'm Joe Weisenthal.
0:30.5	And I'm Tracy Alloway.
0:31.9	Tracy, we're in the office drinking Celsius energy drinks.
0:35.1	I'm just going to start this one, like, really directly, like, should I do the ambient
0:39.3	sound?
0:40.3	Oh, yeah.
0:41.3	Okay.
0:42.3	Let's do it.
0:43.3	Ah.
0:44.3	There we go.
0:45.3	Yes, you can't get better than being in the office drinking Celsius at, it's not that
0:49.7	early actually.
0:50.7	It's nine in the morning.
0:51.7	So we needed the caffeine boost.
0:54.1	This is actually my second one of the day.
0:55.7	So I've had two, I'm on my second can of the Celsius energy drink, and also I had a coffee
1:01.7	today.
	...

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