You're listening to the Creating a Brand podcast.

I am your host, Alex Sanfilippo.

Now, this episode today may seem more like a topic that you'd find on a science podcast

of some sort, and that's because we're talking about sleep, why it's important and why it

matters for each

and every one of us. Now, you're probably asking, Alex, what does sleep have to do with creating a brand?

First off, great question. And the truth is, it may be more than you think or realize. In today's

world, sleep is a topic that just isn't covered enough anymore. And for many entrepreneurs,

not sleeping, has become a badge of honor. It's almost like proof that you're busy or crushing it,

and people look at it that way in today's world. But the truth is, you're harming yourself long term if you're not getting enough sleep and the future of your brand will suffer from it as

well. So because of that, it's a really relevant topic that I want to talk about on the Creating

A Brand podcast. My guest today is Drew King. He started and ran a massive sleep disorders testing center for seven years.

He's now on the board and keeps up with the business, the science, and the research involved.

Because of his background, Drew knows a lot about sleep. And he says that proper sleep leads to

longevity in business and expands your mental capacity as a result helping you go further in life

and in business.

So I'm excited to get into this topic.

So here is my conversation with Drew King.

Drew, welcome to the Creating a Brand podcast.

It's good to be here.

Thank you for having me.

Yeah, absolutely.

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