You're listening to the Creating a Brand podcast. I am your host, Alex San Felipe. In today's

episode, I am interviewing serial entrepreneur Ben Chattro. Since graduating from Harvard, Ben has

started and sold many businesses and products and is now devoting his time to his

latest company, North Avenue Capital. He's an entrepreneur capital investor that is focused on

helping other entrepreneurs by funding their businesses. It's really encouraging to see an entrepreneur

reach this level of success and give back in this way. He's looking at younger entrepreneurs

and people that are where he once was and investing in them. So cool to be able to see. Ben and the

team at North Avenue Capital use a four-part framework for picking the right entrepreneurs and businesses

to invest in. And today, Ben is going to share that framework with us. Whether you're looking for

investors or not, this framework is going to help you grow both personally and professionally.

If you implement these four steps into your business, you're going

to grow a more successful brand long term because of it. This is actually one of my favorite

conversations I've ever had with anyone on this podcast, and it's an extremely helpful topic.

I'm so excited out to this episode, so let's not wait any longer. Here's my conversation

with Ben Chattro.

Ben, thank you so much for being here today.

Thanks for having me.

Glad to be here.

You told me pretty early on when I reached out to you about being a guest that I would not have that access to you if I didn't play soccer with you at one point.

I don't remember saying it, but it's probably true, right?

There's a brotherhood on the soccer field, and that's wherever you're at in the world.

If you kick around, ball around, then you've got a friend.

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