This is Entrepreneurs the Playbook for each week I bring you some of the greatest

athletes, celebrities, and entrepreneurs to talk about their personal and

professional playbook to success. Welcome to office hours. I'm David Meltzer and

we are blessed to be here today with Stephen Jackson. He's the all-time

rushing leader for the Rams. That was the St. Louis Rams I believe at the time.

But Stephen Jackson is much more than a football player. I call him the

ferocious Buddha and you need to be a ferocious Buddha if you're an entrepreneur.

And so I'm going to stray away from the football expertise that he has and move

more into the branding side of things. He has an extraordinary lifestyle brand

called OBS and it's really based off of this idea of having originality,

authenticity. And I use these words that start with the AU because most people

don't know that the Latin root for AU words is feelings. And I want to know

because I know how deep my man is is how feel you feel is relative to that

original state of mind which is now relative to OBS.

Sure thing and to your point, me and my business partner saw a need

immediately in the market and being born and raised here in Las Vegas, Nevada.

You know our school district is towards the bottom of the country and has been

for quite some time. And being able to play football and experience different

cultures and see different cities, I saw that all school systems were

broken and the investment in the students really mattered. So as someone that

was looked to problem solve and also help people feel better about themselves

and you know just feel like they could provide for themselves. We thought a

...