Keeping brand fluidity. Now, this is one of the things that places like

Marriott hotels do really well. If you go and stay in one Marriott hotel,

it will be very similar when you go and stay at others. And it's something which is so,

so important for hospitality in general, but it's really hard to replicate as short-term rental owners.

So what we're going to be doing is discussing today how to keep that brand fluidity.

And here to help us with that question is an awesome short-term rental host,

somebody who has got over 80 short-term rental units based across in the USA,

and is going to help us really understand how you can keep that consistency

throughout your short-term rentals. So today, my name is Liam Carolyn, and this is the

Boosley podcast. If you've not listened to this before, that gives you the tools,

the tactics, the trainings, most importantly, the confidence to go out there and get more direct

bookends. And every few episodes we dive into a host's journey, and that's exactly what we're

doing today. We've got AJ Raiba, and he's from bnbbrees.co. So if you go and check their website out,

it's absolutely awesome. As I say, he's got over 80 units who's well-placed to give us some help

today on our journey. So let me introduce AJ, welcome along. Well, thanks for having me on,

I appreciate it. So many people listening to this might not be familiar with your brand and

your business. So what I'd love to ask is, can you give yourself an introduction where your

business is in the world, and anything you'd like to share? Yeah, so our business started with

Gainem Layden's Tlaibaud at North Carolina, who was well connected with a lot of different

investors, and that's actually been interesting. Our companies grown through investor relations,

not post-mailing, going after owners. It's been through just nurturing relations. And once you prove

it, once do a homeowner, they want to invest again. So we have homes anywhere from Pennsylvania,

...