Marketing in hospitality is more specialized than in almost any other industry, and today we're

going to be talking about all the things that you can do as a host to attract more bookends,

more guests, more lookers, and turn them into bookers. So you're listening to the Bootsley podcast,

and this is the podcast that gives hosts the tools, the tactics, the training, and most importantly,

the confidence on how you can go out there and get more direct bookends. My name's Liam Carolan,

I'm Mark Simpson's co-host, and today we have the Spotlight series where we dive into people,

services, or businesses that you as a host need to know about. And we've got a special guest

with us today. We've got Dustin Baker. He's from www.dustinbaker.ca forward slash host accelerator.

He is an awesome influencer on YouTube, he's a marketer, and he really knows his stuff when it comes

down to short-term rental marketing and tactics and tricks, which is why I'm excited to have him

on today. So welcome along Dustin, thank you for being here. Thanks Liam, I'm glad to be here,

huge fan of Blue Sleeve in general, and what you guys have done for the industry. And yeah,

looking forward to offering any tips and actionable advice. That's cool, this is going to be fun. So

first of all, can you give yourself an introduction to yourself and your business?

Yeah, for sure. So I've been in this industry for about two years now. I started doing a marketing

agency for a vacation rental host to get more bookings and scale their business. And yeah,

and then now I'm shifting into a coaching program because I'm finding that a lot of hosts are

wanting to learn these strategies for themselves, especially since a lot of them can be automated

to fit in with their daily routine. And yeah, that's pretty much what I've been doing for the

most part. That's cool. That's cool. So what would you say is some of the mistakes you probably

worked with quite a few hosts? What are some of the mistakes that you see that hosts make and what

tips would you like to share with us? Yeah, I mean, mistake overall would be not treating it as a

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