Every single trend shows that Gen Z and younger kids are moving away from alcohol at very significant levels.

I think the world speaks in absolutes. Do I think no one's going to drink alcohol? No, I do not.

Do I also know that even a five or ten macro percent swing down is tough on businesses?

Yes, I do. Do I also know that 10 percent less alcohol consumed in the world?

Still, somebody can start a brand new mescal or beer or wine and fucking crush.

It's a big ass number. There's a lot of alcohol being consumed.

So I'm not crying for everyone in alcohol.

I don't think my dad's liquor store is going out of business.

I don't think Winetext. store is going to stop doing well.

But in the macro yeah there's less opportunity but the best players are going to get more.

Attention is the number one asset.

Gary thanks for jumping on the show today.

Thank you boys, thanks for having me.

So first question, you work in the intention economy

where attention is currency, but who out there

or what out there has your attention right now?

That's a good question. You know, I go very broad.

What I mean by that is what has my attention, like I'll show you something, let's's do show and tell there's an app on my phone

I'm not involved in it. It's called break the web. It's early. I'm not even sure it's gonna crush the way I think it might

but look what it does it does trending topics for the whole web AI wise so what Twitter does but no no for the whole web right so like what has my attention everything that's on here like what's runaway horses?

There's some runaway horses in the British art, right?

Like I want to know, much like what you guys are doing here,

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