Here's an Entire Marketing Degree In 33 Minutes
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 7 July 2024
⏱️ 34 minutes
🧾️ Download transcript
Summary
Today's episode of the GaryVEe Audio Experience is a fireside chat I had at Cannes Lions this year with Nicole Parlapiano, the CMO of Tubi. We talk about the current state of marketing and how companies can leverage social media platforms to get qualitative data and make relevant content/advertisements. We also talk about TV 3.0 and marketing with small budgets emphasizing that sometimes having a smaller budget can lead companies to spend it more effectively and get better results than bigger companies.
Transcript
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| 0:00.0 | Prime Energy drink and Poppy are a problem. |
| 0:02.5 | I promise you Coca-Cola is debating change now. |
| 0:05.5 | People ask me a lot, when is it going to happen? |
| 0:07.5 | And I always say the same thing, when they feel the pain. |
| 0:09.5 | If you want to get it to Walmart or Target or CVS, it was hard. You needed tens of millions of dollars. |
| 0:14.7 | And then to let people know, you need a tens of millions of dollars on television. |
| 0:18.4 | So they had a moat. Now, one Tik-talk, one can sell out an entire product, it could be on your Amazon 3P or on your Shopify. |
| 0:28.4 | Nobody's safe. |
| 0:29.4 | Technology doesn't give a shit about your feelings. |
| 0:31.7 | To answer your question, when will it change? |
| 0:33.6 | It only changes in paint. |
| 0:35.2 | A lot of that is on the horizon |
| 0:37.4 | because the advancements of technology, that's what it does. |
| 0:39.7 | Attention is the number one asset. Hi everyone, I'm Nicole Parlle piano, the CMO at 2B, |
| 0:45.0 | and I'm with Gary Vainerchuck, the CEO of VainerX, |
| 0:49.0 | best-selling author. |
| 0:51.0 | What other credits do you have? |
| 0:53.2 | Multi-Hyphen, what are we adding these days? |
| 0:55.6 | We're good with that. |
| 0:57.1 | Really excited to have a discussion about something |
| 0:59.4 | we're calling P2.0 and how we use social in the entertainment landscape to drive |
| 1:05.8 | viewership and affinity and I'm going to start with a person story. Nine years ago I worked for Gary, almost nine years, June. And so we're for him for a few years. And the amazing thing about working for Gary is he was always pushing and trying and |
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