The Identity Shift No One Warns You About Or Posts on Instagram

The RANDA CARRABBA ICONcast™

Entrepreneurship, Business

4.7 • 724 Ratings

🗓️ 28 November 2025

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Hey girllllll heyyyyyy!

First things first, make sure you're set and ready today for ICON FRIDAY where I'm giving away $80,000 in prizes, but you have to be LIVE with me at 4pm CST!

Save your seat and get all the details HERE!

This episode? It’s the one you play while you’re curling your hair, lacing up your sneakers, or driving in silence asking God, “Is this really for me?”

Because today, I’m talking about what happens AFTER the breakthrough.
After the win.
After the answered prayer.
After you finally get the house, the body, the business, the life…

And then suddenly, you feel a little guilty about receiving it.

I’m walking you through the exact identity shift I had to make:
From suffering to stewarding.
From earning to owning.
From striving to receiving.

And I’m sharing the moment I had to look myself in the mirror and ask:

✨ Who am I if I’m not struggling?

We talk about grief.
We talk about legacy.
We talk about creating margin in your life right now , not someday.
We talk about finally showing up as the woman you’ve been praying to become.

And yes…
We talk about ICON FRIDAY™ because it’s happening TODAY at 4pm CST and it’s your last chance to be in the room with me.

🎁 Here’s what you’ll get inside ICON FRIDAY™:

💥 $80,000+ worth of business vault goodies including:

Premium coaching offers
Strategy guides
Content calendars
Private trainings
Tools I’ve never released publicly

But let me be clear:
This is NOT for everyone.
It’s not for the ones peeking in from the hallway.
It’s for the ones already moving. Already choosing themselves. Already building.

📌 Wanna join? Here’s what to do:
→ DM me the word “FRIDAY” on Instagram @randacarrabba
→ Or click the link HERE!
→ Be LIVE with me TODAY at 4pm CST (yes, that’s Black Friday!)

Because here’s the truth…
The women who build legacies?
They don’t wait to feel ready.
They show up before it makes sense.
They move when the door opens.

And today?
That door is wide open for you.

🎧 So press play, soak in this episode like a warm hug and a bold call-out all at once.....
Then take the action that aligns with the woman you already are becoming.

Let’s do this together.
See you at ICON FRIDAY™.

xo,
Randa 💗

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome back to the Randa Carava icon cast, and today is all about identity. Truly the identity
0:07.5	shift that you cannot skip. And identity work is foundational work of scaling your business,
0:12.8	because it takes a new level and a new version and a new identity of you after your breakthrough
0:18.9	to truly scale. And I'm going to start this podcast off
0:22.8	with something that just even me two or three years ago would never say, would never say,
0:29.3	because I wouldn't want it to be perceived the wrong way, or I wouldn't, I cared too much.
0:35.1	Now I'm like, I am speaking to my women and my women know. You know when I'm speaking to you. You know when I am speaking so deeply in helping you. You know the community that I've been able to build for you. Like it's more than just you doing business with me at Iconic Academy or PowerFit. It's the women
0:54.8	that are in those communities that have the same goals as you. Even if they're in different
1:00.1	industries, different backgrounds, different lifestyles, you know what I'm talking about. So this is meant
1:06.2	to help, but a past version of me would never have said this online, much less started out my podcast with
1:12.2	it. So here we go. We live in what I truly believe is a Barbie dream house. And when I say,
1:18.7	I'm talking about my family. So my family and I, we truly live in what I believe is a Barbie dreamhouse.
1:24.9	French beauty meets modern chateau. I think we have nine or ten rooms
1:29.7	with pink in them. And yes, I live with my husband, my son, and our two bulldogs, and they are
1:34.6	fully supportive of every single bit of pink in it. But what our home really represents to me
1:41.8	is so much more than the home home and a home means so much.
1:45.9	But it's a lot of who I became when I moved into this house.
1:51.1	Not just building it brick by brick, but identity by identity.
1:56.5	Honestly, by identity step, by identity step.
2:00.5	That's kind of a mouthful. Each identity step with each identity step, by identity step. That's kind of a mouthful.
2:02.1	Each identity step with each identity step, okay?
2:05.2	So I remember the moment that honestly, everything started to really change for me identity-wise.
	...

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