Welcome to this episode of Hustling Tech. Today we're going to talk about how to take way better care of the elderly and make a living and doing so.

With me I have says Sternberg, co-founder and CEO of Honor.

I've got our Hustler, Samantha, who's going to tell us how she makes use of honor.

And then I have with me as always my co-host

who hustled out of the joint to become a leader, advocate,

management consultant, Shakasengor.

I'm really excited to talk to you.

What was the inspiration behind?

Yeah, so the inspiration was my mother.

When she picked me up at the airport and was driving me home,

she was just driving slowly. And I I was like what does this mean for five

years from now or ten years from now because she lives in Connecticut and you know I don't

want to be the son whoever has to say to his mother hey I'm sorry mom you have to leave your home. And so myself and my

co-founders looked for any solution around helping the elderly remain in their homes as

the age and we found home care. It's really hard to figure out who to trust, who to turn to, where to go.

And it's not just hard for you, someone who

work-in-home-care, you know, really early on, we identified that,

you know, we're not a normal tech company,

no customer cares about a technology.

They only care about the person who's going to go into the home and serve their mom or their

dad.

And so first of all, we call those folks care pros, care professionals, and that's a unique name to

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