You know what? This is so unhinged, so cruel, so unhinged, so devoid of any humanity that I actually

struggled for a while to work out exactly what to say. Now, I've studied throughout history

examples of how campaigns of hatred have escalated against minorities often to very, very dark places.

And I've often wondered how did in these circumstances people who regarded themselves as normal,

respectable, non-sociopathic people become so swept up themselves into hatred, into hatred,

which often has very, very dangerous consequences. Well, we are now living through such a moment,

because that is the anti-trans moral panic. Now, some of those who have fueled the bio and hatred

against one of the world's most marginalised minorities have often justified what can only be

described as a total level of obsession. Radicalisation, beyond words often, based on so-called

legitimate concerns. So here is a case study. Dylan Olvaney, a trans influencer who probably has a

claim on being in the top, I don't know, 0.000001% least harmful people on earth. Just spend

the time posting pretty adorable, sweet, cheerful content on TikTok and Instagram. And in the

process as I'm asked, a huge following for mostly younger Americans who want to just like a bit

of wholesome content because there's so much horrible, vicious, unpleasant content in the world

in which we live. Just wholesome content from someone posting about living their authentic self.

Now, when you're an influencer with millions of followers, you get the interest of a very

particular industry. And that's the advertising industry. So Dylan Olvaney on Instagram has 1.8

million followers on TikTok, 10.8 million followers. So if you're a company interested in selling

your wares to an audience, in the case of Dylan Olvaney, of disproportionately younger Americans,

many of whom are young women, this is a pretty good place to start. And amongst the brands who

reproach their include Nike for sportswear and Bud Light, whose top dogs fear that they have a

declining customer base of older Americans and want to appeal to another generation to ensure

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